GMC Acadia Providing Millions With Complimentary Parking, Coffee and, Well, Compliments

Automaker pays for valet parking and coffee in cities nationwide to promote the Acadia crossover vehicle - all while playfully complimenting them on how good they look today

DETROIT, May 21 -- Through the end of May, GMC is showering the driving public with compliments and complimentary services. More than 50,000 drivers across the country will be treated to free valet parking as they pull into their favorite shopping centers. During the same period, thousands of coffee drinkers nationwide will get their caffeine fixes free. And with playful compliments like "Your hair looks really, really good today. Like, really good" and "Looks like someone woke up on the skinny side of the bed" placed on millions of valet parking tickets and coffee cup sleeves, their egos will get a stroke or two at the same time. All thanks to an innovative marketing campaign for the GMC Acadia crossover vehicle.

Revisiting last year's popular marketing push, which was the first of its kind when it debuted, the automaker is footing the bill for valet parking at popular shopping destinations in Los Angeles, Miami/Fort Lauderdale, Orlando, Phoenix, Sacramento, San Diego, San Francisco and Atlanta. Free coffee will be handed out at coffee shops in Atlanta, Boston, Chicago, Los Angeles, New York City, San Francisco, St. Louis, Detroit, Philadelphia, Phoenix and Tampa. Additionally, all metered street parking throughout the Detroit suburb of Birmingham will be sponsored by GMC for two consecutive days (May 22-23).

"GMC wanted to find a fun way to introduce Acadia to busy families. We recognize how rushed our lives can be, from running errands with small children to grabbing a quick cup of Joe on the way to work in the morning. We're hoping to make things a little easier by picking up the tab and putting some sunshine in their days," said Mary Kubitskey, GMC National Advertising Manager.

During the program, ads for the GMC Acadia will be put directly into the hands of consumers via full-color valet tickets and coffee sleeves -- each with a humorous compliment and an image of the crossover vehicle. Parking meters in Birmingham will be bagged with custom covers, alerting drivers to the free parking courtesy of the GMC Acadia.

In addition to the ads that come with the free parking and free coffee offers, approximately ten million coffee sleeves will be handed out at more than 6,000 coffee shops nationally, and more than three million full-color valet, hand-issued and machine-issued parking tickets will be distributed directly to drivers at other parking locations, reaching GMC's target market nationwide.

GMC has also chosen to pair the machine-issued tickets with gate ads, full-color sleeves that slide over the gate arms at the entrances and exits of parking garages. Gate ads are suspended in front of drivers at the moment they receive machine-issued tickets in-hand. The combination GMC to "dominate" parking garages at popular destinations nationwide.

The campaign is being executed by AdverTickets and BriteVision Media, the parking and coffee sleeve marketing divisions of BriteMedia Group, one of the nation's largest alternative out-of-home media firms. The media planning and buying agencies responsible for partnering AdverTickets with GMC are GM Planworks and Starcom Worldwide, respectively.

About Brite Media Group:

Brite Media Group is a leading alternative media company that helps advertisers build one-to-one relationships with consumers throughout their daily lives. Brite Media Group currently operates four divisions: BriteVision Media (coffee sleeve advertising), GSA Media (gas station pump-top advertising), AdverTickets (valet and machine-issued parking tickets) and the BriteMedia indoor bar and restaurant advertising network. With a nationwide presence, the media company reaches millions of consumers every day. Brite Media Group is backed by Trimaran Capital Partners and Pacific Merchant Capital. For more information, please visit http://www.britemg.com/.

About GMC:

GMC is a division of General Motors Corp. The division markets the Acadia crossover SUV, Sierra full-size pickup, Yukon family of full-size SUVs, Envoy mid-size utility, Canyon mid-size pickup and Savana full-size van. GMC's lineup of Professional Grade trucks delivers outstanding capabilities that exceed customers' expectations with unique features and design elements. More information on GMC and its products can be found at http://www.gmc.com/.