IABC/Detroit Presents GMnext: Celebrating the Past With an Eye on the Future

DETROIT, May 2, 2008 -- General Motors (GM) will mark a very important date in 2008 - the start of its second century. Join IABC/Detroit in a professional development program to learn how GM is using Web-based tools to engage employees, business partners and consumers in telling its story. "GMnext: Celebrating the Past with an Eye on the Future" takes place Wednesday, May 14, 2008 from 11:45 a.m. to 1:30 p.m. in GM University Rooms 9 and 10 (GM University is located in the Renaissance Center in Detroit, between Towers 200 and 300 off the Circulation Ring.)

William O'Neill, GM's executive director of Global Communications Operations, will discuss GMnext -- the company's initiative designed to spark a global dialogue with new audiences about the future of transportation and the role GM will play in it. Conversations span blog posts, video sharing and wiki entries.

This session is part of a monthly professional development program. The cost to attend the program is $30 for IABC members and $45 for non-members. Payment may be made via PayPal, and you need not have a PayPal account to pay with PayPal. Reservations can be made online at IABC DETROIT

About IABC/Detroit

The International Association of Business Communicators (IABC) is the only multidisciplinary professional association dedicated to both internal and external communications. It is your connection to a global network of more than 15,000 communications professionals who hold leadership positions in advertising, community relations, corporate communications, development/donor relations, employee/internal communication, fundraising, graphic design, marketing communications, media relations, multi-media production, public relations, and web design.

IABC/Detroit is one of the largest chapters in IABC with hundreds of professionals working in diverse industries and disciplines within the business communications field in southeastern Michigan. Through IABC -- both locally and globally -- you can connect to peers, jobs, vendors, and customers, as well as find the knowledge and resources you seek to enhance your career or job performance. For more information about IABC/Detroit, visit IABC.