Creative Productions Honored With W3 Award for Outstanding Website Design for Toyota Truck Nation Microsite

International Academy of the Visual Arts Recognizes Community Designed for Toyota Truck Owners and Enthusiasts

LONG BEACH, Calif., April 21 -- Creative Productions, an integrated marketing and promotions agency, announced that it won a W3 Award from the International Academy of the Visual Arts for creative excellence on the Web for the interactive microsite developed for Toyota truck owners and enthusiasts. The W3 Awards honor outstanding Websites, Web Marketing, and Web Video created by some of the best interactive agencies, designers, and creators worldwide.

The Toyota Truck Nation microsite was designed in conjunction with the 2007 launch of the Toyota Tundra to build a "community" among Toyota truck owners through a unique enthusiast website to help further demonstrate the brand's commitment in the highly competitive truck category. Featuring user-generated content, the community shares compelling stories and photos of their Toyota trucks and the roads most traveled in its popular "High-Miler" section. For example, designated High-Milers with 200,000+ miles receive special recognition through stickers, license plate frames and t-shirts based on content provided. Also, visitors can find owner perks and relevant links to truck-related interests and offerings from Toyota, including access to Toyota's extensive database of truck accessories, scheduled maintenance guides and promotions.

"Drawing from our owner communications and retention experience, we took a grassroots marketing approach to help build street cred with the Toyota Truck Nation microsite to spread the word about the new Tundra, and ultimately build and maintain awareness for Toyota trucks among its owners and beyond," said Deborah Golian Castro, president and CEO of Creative Productions. "We are thrilled to be recognized with a W3 award for our efforts in creating a microsite that resonates with the community it was created for -- a rugged, interactive design with fresh content that continues to change with new user experiences. Additional online and offline tactics are planned to keep the site visible and relevant to Toyota owners who love their trucks and have a story or picture to share."

About Creative Productions

Creative Productions is an award-winning integrated marketing and promotions agency leveraging strategy, creative and technology to build brands, engage and retain customers and drive sales. Through its large scale, multi-tiered solutions designed for online and offline touch points, Creative Productions delivers measurable results for a variety of programs including customer websites, email marketing, targeted advertising and point of sale materials for clients including Toyota Motor Sales, American Honda, Metrolink and ASICS America. For more information, visit CREATIVE PRODUCTIONS.