ROCHESTER HILLS, Mich. - Autoweb, a leading provider of software-based data
management and business-process automation solutions, today announced its
new corporate name - Trubiquity. 

"Autoweb was known as the recognized standard for data exchange in North
America," said Nino DiCosmo, Autoweb's president and CEO. "With Autoweb's
acquisition of European-based Secorex in 2007, the combined entity became
the only software provider able to connect manufacturers and suppliers
across the Americas, Europe and Asia. The company's new name is designed to
unify the company under a single identity and denote its global presence.

"Autoweb's new name and identity are direct results of our acquisition of
Secorex and our mission to connect enterprises around the globe," said
DiCosmo. "As Trubiquity, we have combined the best of both companies to
become the only truly global provider of data exchange and business-process
automation software solutions - serving 5,200 manufacturing and supply chain
customers in more than 40 countries." 

The name Trubiquity comes from combining the words "truly" and "ubiquitous."
It explains the company's ability to offer customers a truly ubiquitous
business-process automation solution, according to Mimi Miles, vice
president of marketing.

"For several months, we've worked to create a new identity," said Miles. "We
chose a name that describes our unique ability to connect organizations and
their business partners all the time, everywhere around the globe."

In addition to the new name, Autoweb's core product IP-Exchange also will be
re-named TRUExchange.  

The official launch of the Trubiquity brand will take place at two key
international trade shows in April. The North American unveiling will take
place at the SAE 2008 World Congress (April 14-17) in Detroit, Michigan. The
European launch of the Trubiquity brand name will take place at the 2008
CONTROL Fair (April 22-25) in Stuttgart, Germany. 

Based in Rochester Hills, with European headquarters in Germany and the
U.K., Trubiquity (formerly Autoweb) is a leading provider of global data
exchange and business-process automation software for manufacturers and
suppliers. The company provides a single, software-as-a-service-based
business process network connecting enterprises across all global
communication protocols and standards. Trubiquity's solutions can be
accessed all the time, everywhere around the globe. 

Trubiquity has more than 5,200 customers in 40 countries, with more than 80
global sales partners. As Autoweb, the company was named one of the
"Michigan 50 Companies to Watch" in 2008.

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