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Celebrate 105 Years of Riding Proud With the Harley-Davidson(R) Ride Atlas of North America(R), Anniversary Edition by Rand McNally

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- The Ride Atlas brings anniversary content and 25 fresh rides to route-hungry bikers and Harley-Davidson(R) enthusiasts -

SKOKIE, Ill., April 8, 2008 -- Motorcycle riders who love to travel off the beaten path -- and share a passion for the unique American tradition of Harley-Davidson -- will get a thrill out of the new Harley- Davidson(R) Ride Atlas of North America(R) by Rand McNally, commemorating the motorcycle maker's 105th year.

With 25 new rides, the anniversary edition atlas invites bikers who ran up the miles with past editions to experience more twisting, challenging routes through back roads and byways. The 336-page trip guide also features content that pays tribute to Harley-Davidson's 105th anniversary so riders can celebrate in grand style.

"Motorcyclists love this book because everything in it was created with them in mind," said Laurie D. Borman, editorial director for Rand McNally. "It has road trips with all the details that riders need -- like gas availability, Harley-Davidson dealer locations, helmet laws and ride times. It's a collector's item that riders will come back to year after year."

With this year's installment, motorcycle aficionados can explore the roots of their much-revered brand. The atlas comes with an exclusive, poster-sized "The Ride Home" wall map that allows adventure-seekers to stake out courses from 105 Ride Home starting points around the U.S. to Milwaukee, site of this summer's Harley-Davidson 105th Anniversary celebration. A timeline along the map's border chronicles the company's great historical moments and gives motorcyclists the chance to brush up on their Harley-Davidson trivia. Both the map and a more detailed timeline are offered in smaller form within the book.

"The 105th Anniversary is going to be a great event," said Joanne Bischmann, vice president of licensing and special events. "This atlas will assist riders who are making the trip to Milwaukee to celebrate with us, or provide them with a useful tool for road trips throughout the year."

Back road-revelers trail blaze exhilarating new routes

The Ride Atlas showcases 25 new routes -- carefully selected by Harley-Davidson dealers and riders -- that are sure to satisfy bikers' appetites for more thrills on the open road. Each ride features must-read asides, trip details and an inset map that marks the route.

South of the border, riders can loop through Mexico's Baja California Sur, pausing at El Arco, the massive, arched rock when they hit the Cabo San Lucas coast. When their stomachs start to growl near tiny Todos Santos, they can refuel at the Tequila Sunrise Bar & Grill, inspired by the Eagles song of the same name. Stateside, Midwestern motorcyclists can roll parallel to the Sheyenne River in North Dakota, shooting down the wildflower-dotted route once traversed by early settlers.

Motorcyclists familiar with the easy-to-navigate format of the first two editions can rest assured: The atlas is still jam-packed with four-color maps, insider tips, seasonal riding information, mileage charts, road construction updates and Harley-Davidson dealership information. It also features a ride log for riders to immortalize their heady tales from the road.

The Harley-Davidson(R) Ride Atlas of North America(R) Anniversary Edition is available at Harley-Davidson dealerships, on and in select bookstores. Suggested retail price is $34.95.

About Rand McNally & Company

Rand McNally is North America's largest commercial maker of national and local maps, street guides and atlases. The company's print and electronic products include America's No. 1 Road Atlas, The Thomas Guide(R) map books, custom-made wall maps on the Web, wireless navigation solutions and online maps, directions and trip planning at

Rand McNally offers the most trusted tools to discover, map and navigate your world. The company leads the way with innovative products and services for the consumer, business, education and commercial transportation markets. For more information, visit or call (800) 333-0136.