Continental Tire Launches 'Ultimate Adventure' Sweepstakes

Receive GPS Gift with Purchase and Enter to Win a Range Rover Sport

CHARLOTTE, N.C., April 7, 2008 -- Continental Tire North America, Inc. will offer consumers a free Magellan(R) Roadmate(TM) 1200 GPS system as a gift-with-purchase and also will give away a new Range Rover Sport as the Grand Prize in its new "Ultimate Adventure" Sweepstakes.

As part of the promotion, which runs April 7 -- June 16, 2008, consumers who purchase four Continental-brand tires valued at $499 or more will receive a free Magellan Roadmate 1200 GPS system (purchase price excludes tax, fees and road hazard insurance policies).

Consumers also can enter to win the Grand Prize, a Range Rover Sport customized by West Coast Customs; 1st Prize is a TREK mountain bike, and 2nd Prize is a Canon 40D camera. Participants can enter in-store or online at http://www.contisweeps.com/ . No purchase is necessary to enter the sweepstakes. Contisweeps.com also offers an incentive to upload your own personal adventure story and picture to be entered into a drawing for a set of tires.

  Magellan RoadMate 1200 features:

  -- 3.5" QVGA full-color, anti-glare touch-screen display
  -- Fast and precise SiRF(R) GPS chipset delivering superior GPS
     performance and navigation
  -- 2D and 3D Mapviews with auto day / night mode switching
  -- Trip computer and Trip planner
  -- QuickSpell(TM) intelligently searches and checks spelling when entering
     addresses
  -- SmartDetour prompts drivers to route around heavy or stationary
     traffic
  -- SD card slot for maps
  -- USB port for PC connection, power

"This promotion is a great way to build Continental Tire's brand image among consumers, and it's also a fun and unique way to sell tires," said Travis Roffler, CTNA's director of marketing. "The entire sweepstakes package is intended to take consumers on the Ultimate Adventure and the Magellan GPS unit will help keep them from getting lost to boot!"

Roffler added that the sweepstakes will be supported with point-of-sale displays at Continental tire dealerships nationwide; with a Web banner ad campaign; and with ads in Primedia; HFM and DUB Magazine.

For media information, visit http://www.ctnamedia.com/ .

With targeted annual sales of more than euro 26.4 billion ($40 billion U.S.) for 2008, the Continental Corporation is one of the top automotive suppliers worldwide. As a supplier of brake systems, systems and components for the powertrain and chassis, instrumentation, infotainment solutions, vehicle electronics, tires and technical elastomers, the corporation contributes towards enhanced driving safety and protection of the global climate. Continental is also a competent partner in networked automobile communication. Today, the corporation employs approximately 150,000 people at nearly 200 locations in 36 countries.