Behind the Scenes at GM: Getting Personal With the New Camaro - VIDEO STORY


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GMnext presents an exclusive peek inside the Accessories Design Studio in Auburn Hills, Michigan and a sneak peek at the new Camaro.

AUBURN HILLS, MI - March 28, 2008: Whether it's the clothes we wear, the food we eat, or the music on our MP3 player, we all have unique individual tastes. And, we all want to put our own personal touch on everything we do.

When it comes to big ticket purchases, we want the product to make an even stronger personal statement. And manufacturers and retailers have gotten the message. Gone are the days when personalization choices were limited to just your size and color preferences. Today, everything from the grade of leather on the sofa to the surfaces on the countertops in the kitchen can be tailored to match your exact specifications.

Nowhere is this trend more pronounced than with cars, which have been a status symbol and an extension of the owner's personality since the 1920s. The one downside to the process of personalizing your car has been that you have to buy your customized tires, spoilers and other accessories after you buy your car (hence the name "aftermarket"), which can be expensive and time-consuming.

To make it simpler, GM has created a group of Accessories Design Studios, similar to traditional car design studios but focused only on personalized car items. GM is the only automaker that has these types of studios.

What's the advantage? Now, you can walk into a dealership and choose your accessories package when you are buying or leasing your car. The accessories not only already meet federal safety standards, they also are covered under your car's warranty.

While remaining true to the car’s brand essence -- no HUMMER rims on a Cadillac, for example -- the future possibilities are endless. With the ability to mix-and-match tires, rims, spoilers and grilles, one day you may be able to walk into a dealership, choose your individual accessories, and drive home with them on your car that afternoon.




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