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Amplify Sports and Entertainment Signs Jeep as the Official Automobile Partner of U.S. National Whitewater Center 2008 Adventure Racing Series

NEW YORK, March 26 -- Amplify Sports and Entertainment, LLC (www.ampfirm.com), experts in property representation, sponsorship sales, activation, and measurement analysis, has signed Jeep as the title sponsor of the Adventure Racing Series held at the U.S. National Whitewater Center (USNWC). Jeep will own the title sponsorship to the series for 2008.

Amplify negotiated a number of benefits for Jeep to receive as the title sponsor to the Adventure Racing Series including: on-site demonstrations, off-road test drives, signage, internet promotion and media exposure.

"The Jeep brand is a perfect fit for our Adventure Racing Series and compliments our visitor's profile" said Lance Kinerk, director of sales and marketing for the USNWC. "We look forward to working with Jeep to enhance the guest experience for our visitors at the center.

"This match represents the true essence of partnership as both parties will benefit exponentially. The Jeep brand aligns perfectly with the active, outdoor lifestyle that both Jeep and the USNWC view as their common demographic," said Michael A. Neuman, president of Amplify Sports and Entertainment. "This is just the beginning of what we hope will be a bigger relationship."

The parties are also in discussions to develop a national media promotional campaign that will begin in May, 2008.

The Adventure Racing Series is held monthly at USNWC with over 1,500 athletes competing. The USNWC expects to host over 1 million visitors at the center in just its second full year of operations and will hold the Olympic Trials for whitewater kayak and canoe slalom.

About the U.S. National Whitewater Center (USNWC)

The U.S. National Whitewater Center (USNWC) is the world's premier outdoor recreation and environmental education center. Alongside mountain-biking and running trails, a climbing center, mega zip and challenge course, the park's unique feature is a multiple-channel, customized whitewater river for rafting and canoe/kayak enthusiasts of all abilities. The USNWC is only 10 minutes from downtown Charlotte and provides over 300 acres of woodlands along the scenic Catawba River. Olympic-caliber athletes, weekend warriors and casual observers share this world-class sports and training center. Inspired by the successful Penrith Whitewater Stadium built for the 2000 Olympics and the stadium built for the 2004 Athens Games, the USNWC is the world's only multi-channel recirculating whitewater river. The USOC has designated the USNWC an official U.S. Olympic Training Site. The national governing body for the sport, USA Canoe and Kayak (USACK) has also designated the Center as its new home. The USNWC hosts World Cup competitions and Olympic Trials, and serves as the home of international Olympic athletes.

About Jeep(R)

For over 60 years, the name Jeep has stood as the benchmark of 4x4 innovation and off-road capability. From the original Willys MB to the all new Wrangler Unlimited, Jeeps ruggedness is the unquestioned off-road leader. With that storied toughness, comes new industry leading technology for today's outdoorsman.

About Amplify Sports and Entertainment, LLC

Amplify Sports and Entertainment, LLC specializes in maximizing clients' investments in sports, lifestyle and entertainment sponsorship. Through strategic insight, Amplify builds brands by customizing compelling, relevant and memorable marketing programs that drive sales by establishing a deeper, more emotional bond with target consumers. Proprietary tools, the Sponsorship Snapshot(TM) and the Sponsorship Amplifier(TM), offer the industry the most comprehensive resources for evaluating return on sponsorship marketing investments. Clients include: ABSOLUT(R) VODKA, Allergan, Inc., Cruzan(R) Rum, Gardenburger, ING Direct, Level(TM) Vodka, Inc., National Basketball Retired Players Association, National Grid, Nikon, Inc., Pepsi Bottling Group, Strike Ten Entertainment, USA Field Hockey and XanGo, LLC. For more information on Amplify Sports and Entertainment, LLC visit www.ampfirm.com.