2008 NY Auto Show: Nissan Debuts Maxima, Infiniti FX, and Denki Cube - VIDEO ENHANCED
NEW YORK - March 21, 2008: During the 2008 New York International Auto Show, Nissan unveiled two all-new models: the revised 2009 Maxima and the Infiniti FX. Nissan indicates the four-door 2009 Maxima combines features from both a sedan and a sports car. Modeled after the 2009 GT-R supercar, designers indicate they focused on changing three primary traits: exterior design, creating a “super” cockpit and enhancing “class-leading performance.” The Infiniti FX, designers say, is a blend between luxury vehicles and SUVs. The FX offers a variety of safety technologies including Intelligent Brake Assist (IBA), Distance Control Assist (DCA) and Adaptive Shift Control (ASC). Both vehicles are scheduled to rollout in the summer of 2008.
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All-New 2009 Nissan Maxima Recaptures Its Place as the True “4-Door Sports Car” Premium Performance Sedan
– Aggressive Styling, Refined Platform, More Powerful V6, Cockpit-like Interior and Enhanced Quality Highlight Changes to Seventh Generation of Nissan’s Flagship Sedan – The 2009 Nissan Maxima, which makes its world debut at the 2008 New York International Auto Show, marks a return to the longtime Nissan flagship sedan’s roots as a commanding 4-door sports car – a vehicle that is unique in both appearance and driving feel, with renewed relevance for today’s active and ambitious sedan buyers. In other words, the Maxima is back.
The all-new 2009 Maxima will be offered as two well-equipped models, Maxima 3.5 S and Maxima 3.5 SV, and is scheduled to arrive at Nissan dealers nationwide in early summer 2008.
“Maxima has always enjoyed a certain ‘duality’ – a unique fusion of sedan practicality with the soul of a sports car,” said Al Castignetti, vice president and general manager, Nissan Division, Nissan North America, Inc. “In recent years, however, competitive vehicles have caught up with Maxima in ‘sporty’ looks and performance. For 2009, Nissan is reclaiming its rich 4-Door Sports Car heritage with an infusion of emotional design, driving excitement and advanced technology – creating a silky, stimulating sports sedan like no other on the road today.”
2009 Maxima: Reborn at the “Ring” “Do-overs” are sometimes allowed in sports but rarely in the automotive industry. Yet midway through the development of the new-generation Maxima a mulligan was indeed granted. Rather than continue with an evolution of the previous highly successful Maxima design, the creators of the 2009 Maxima stopped and rethought the entire direction.
Inspired by the concurrent top secret development of the 2009 Nissan GT-R supercar, they threw away positioning words like “conservative” and “balanced” and concentrated instead on new concepts like “addictive performance,” “striking,” “commanding” and “powerful.”
High targets were established, including the goal of creating “the best performing front engine, front-wheel drive car in the world,” along with class-leading acceleration, braking, handling, workmanship and cockpit design.
“We aren’t walking away from the strengths of the last generation Maxima, which was rated the top-ranked vehicle in AutoPacific’s 2007 Vehicle Satisfaction Award for Luxury Mid-Size Cars and a winner of Strategic Vision’s 2007 Total Quality Award? for Best Medium Car Ownership Experience,” said Castignetti. “However, complacency breeds complacent vehicles. The new Maxima demanded taking risks in order to ultimately come up with a much more exciting and rewarding vehicle.”
Three key areas were singled out for change: exterior design, which needed to be more aggressive, with more personality and attitude; a “super” cockpit, creating an interior that combines a driver orientation with high quality, roominess and user-friendly technology; and class-leading performance, enhancing what previous generation owners called “Maxima-ness.”
To further push the performance envelope, the development team challenged themselves to concentrate their efforts on “emotional engineering” – to experience Maxima with the five senses in a purer, more visceral manner, rather than through CAD drawings and computer simulations.
As each designer and engineer set and exceeded higher and higher targets, they realized that confirmation of the results would require validation on the road. But not just any road. Members of the development team traveled to Germany’s famed Nürburgring Nordschleife circuit – not coincidentally the site of much of the GT-R’s performance development work – to test Maxima prototypes. Special attention was placed on body rigidity, suspension and steering, along with honing Maxima’s competitiveness against some well-established European sports sedans.
“A number of product changes came directly from the Nürburgring trials, including enhancements to the braking and transmission systems,” said Castignetti. “But more importantly, it gave notice to the entire Nissan organization that the new Maxima is back solidly in the performance arena where it rightfully belongs.”
Aggressive Design Adds a “Wow” Factor to the Sedan Category While seeking to create a simple-yet-strong presence, the designers of the new Maxima’s exterior also wanted to re-assert Maxima’s breakthrough personality – establishing a “wow” level of style that would clearly distinguish it from segment competitors.
The exterior design theme for the new Maxima is “Liquid Motion” – focusing on the flow of its powerful and beautiful surfaces, like the undulation of a wave. The look starts with Maxima’s aggressive stance and powerful fender volume, which is not unlike many exotic sports cars on the market today. This deeply sculpted body/fender treatment is seldom used for mass market vehicles because of the engineering and manufacturing complexity required to physically accomplish it. Maxima’s new stance is created by a slight reduction in wheelbase and overall length, along with a wider front and rear track.
Maxima’s new look imparts a strong, premium presence. The large, wraparound L-shaped headlights add a unique dimension to the overall design, while the light surrounds suggest a powerful “turbine” appearance of energy and strength. The upturned headlight shape combines with a wide grille, large bumper opening and bulging “catamaran-style” hood to give Maxima a formidable expression, setting the tone for the rest of the vehicle.
The powerful Maxima form continues along its profile, with careful layering of the bumper, hood and fender parting lines. The polished, elegant motion spreads from the deep-waisted rear fenders through distinctive Maxima-style C-pillars and high trunk lid.
Dimensionally, versus the previous generation, the new Maxima measures the same width at the doors but wider at each fender, which not only helps project a sporty appearance but also allows a reduction in the visual gap between the fenders and wheels and tires. Maxima’s dynamic performance stance is accented by 18-inch and available 19-inch aluminum-alloy wheels with low-profile performance tires.
Another new styling feature is the available Dual Panel Moonroof, which is traditionally offered only in luxury segments. The Dual Panel Moonroof includes a front section that moves like a normal moonroof (positioned farther forward than typical), with a very wide opening to provide an open-air motoring feeling. There is also a fixed translucent rear section that provides light to rear seat passengers. The overall design gives the appearance that the entire roof is composed of black glass. The Dual Panel Moonroof includes dual power sunshades for both the front and rear glass sections, adding a level of convenience.
At the rear, Maxima features a new 12-LED L-shaped taillight design, with a pair of side marker bulbs for added visibility during night driving.
“Maxima’s breathtaking new exterior gives it a commanding, almost coupe-like appearance, with plenty of driveway appeal,” said Castignetti. “It’s one sedan that will definitely be noticed by the next door neighbors, along with a lot of other people.”
Maxima is available in a choice of eight exterior colors: Winter Frost, Super Black, Navy Blue, Tuscan Sun, Radiant Silver, Mystic Jade, Precision Gray and Dark Slate.
Leading-Edge Sports Sedan Performance Platform For five previous generations, Maxima has been built on a front-wheel drive (FWD) platform. Yet with the new Maxima’s development team everything was open for discussion, including the benefits of front-wheel drive versus rear-wheel drive (RWD). Although there are well-known advantages of RWD in terms of sporty handling, it was ultimately decided that by switching Maxima from its previous platform to Nissan’s new “D platform,” which was first introduced on the current Nissan Altima Sedan, Hybrid and Coupe, the target Maxima performance could be delivered – without giving up the added FWD benefits of lower costs, lower weight and enhanced roominess versus a RWD platform.
“As demonstrated time and again with the new Altima, the new Nissan D platform is an amazing piece of engineering – providing responsive handling while virtually eliminating the torque steer often associated with high horsepower FWD applications,” said Castignetti. “For the new Maxima, we’ve continued to refine the D platform, creating what we believe is one of the best-performing front-wheel drive car in the world, far above other FWD vehicles in its class. It’s a level of performance that we think will be highly addictive.”
In creating driving performance worthy of Nissan’s flagship, the Maxima’s body and chassis engineering teams worked together to create a secure feeling, virtually no torque steer during acceleration and a level of nimbleness that ultimately makes a car fun to drive.
A range of enhancements helped achieve these targets, including increasing body rigidity and adjusting the wheelbase and track dimensions. Body rigidity was increased by 15 percent and front strut mounting rigidity was increased by 100 percent, with all-new structures added to the engine compartment and additional reinforcement applied to the instrument panel structure. Maximas equipped with the Sport or Premium Packages feature a panel behind the rear seat that improves torsional rigidity by 17 percent versus models with a fold-down rear seat (a rear trunk pass-through is utilized with this panel).
The 2009 Maxima has a wheelbase of 109.3 inches, a decrease of 1.9 inches versus the 2008 Maxima, and width has been increased by 1.5 inches to 73.2 inches. The front and rear track measurement of 62.4 inches represents increases of 1.4 inches front and 1.2 inches rear over the previous model.