Heluva Good! to sponsor May 31, 2008 NASCAR Nationwide Series race at Dover International Speedway

Heluva Good!, a leading producer of real sour cream dips, cheese, and condiments, will sponsor the 200-mile NASCAR Nationwide Series race at Dover International Speedway on Saturday, May 31, 2008. The “Heluva Good! 200” race name is sure to create quite a buzz, and will be a hit with race fans, drivers and the media.

"We look forward to standing in Victory Lane at Dover International Speedway on May 31, 2008 to award the winner of the ‘Heluva Good! 200’ with a monster trophy,” said Elizabeth Underhill, brand manager for Heluva Good!.

The race will be the Saturday highlight of the May 30 – June 1 Dover race weekend. The NASCAR Nationwide Series race will feature some of NASCAR’s biggest names, as well as the up-and-coming drivers on the circuit. Dover is historically known to have a large number of NASCAR Sprint Cup drivers enter the Saturday Nationwide race. In the Spring 2007 NASCAR Nationwide Series event at Dover, 18 NASCAR Sprint Cup Series regulars competed in the event.

NASCAR Nationwide Series races at Dover are always competitive and never predictable. Of the 48 NASCAR Nationwide races run at Dover since the series’ inception in 1982, there have been 38 different race winners. Only three winners in the 48-race history have won from the pole, and 32 of the 48 races have had a margin of victory of under two seconds, including four of the last five races.

"We are pleased to welcome Heluva Good! to Dover International Speedway for our May 31 NASCAR Nationwide Series event," said Michael Tatoian, executive vice president of Dover Motorsports, Inc. "And we couldn't ask for a better race name. We promise everyone in attendance a ‘Heluva Good!’ time!”

About Heluva Good! Heluva Good!® brand real sour cream dips, cheeses and condiments has held a reputation for quality and taste for more than 75 years. The Heluva Good name has been as much a promise as a brand name and dates back to 1925 when Perry Messinger, Heluva Good’s founder, began making wedges of homemade washed curd cheese in a basement in Sodus, NY. Messinger sold a little, but mostly did it as a hobby. Then, one day, a traveling salesman stopped in and sampled a wedge. Upon tasting it, he declared, “That's a hell of a good cheese.” At that moment, Messinger knew he had something very special. Today, Heluva Good is part of the HP Hood LLC family of brands. You can now find Heluva Good products in dairy cases throughout the Eastern and Southern U.S. and all of Canada. Visit www.Heluvagood.com for more information.

About Dover International Speedway Dover International Speedway is owned by Dover Motorsports, Inc. , a leading promoter of motorsports events in the United States. DVD subsidiaries operate four tracks in three states, and present more than 500 motorsports events each year. This includes 16 major, national events which operate under the auspices of three of the premier sanctioning bodies in the U.S. - NASCAR, NHRA, and IRL. Dover Motorsports, Inc. also owns and operates Gateway International Raceway near St. Louis, Mo., Memphis Motorsports Park in Memphis, Tenn., and Nashville Superspeedway near Nashville, Tenn. For further information log on to www.dovermotorsports.com.