Iteris Announces Introduction of Industry-First Lane Departure Warning Data Collection Product Safety Direct for the Heavy Truck Market

SANTA ANA, Calif.--Iteris, Inc. (AMEX: ITI), a leader in the traffic management market that focuses on the application and development of advanced technologies, today announced the introduction of its first-to-market Safety Direct™ system for the heavy truck market.

The Iteris Safety Direct™ system analyzes real-time lane departure warning (LDW) data captured by Iteris’ LDW system and can relay this information directly to fleet operators through integration with the truck’s existing fleet communications system. The system provides an immediate warning to fleet operators if their drivers are having difficulty staying in their lanes, often a first indicator of driver drowsiness or other potential problems. The ability to collect and analyze LDW data in real-time is a major step towards assisting fleet safety managers in their efforts to proactively manage large truck safety initiatives, and creates a unique opportunity to initiate contact with drivers prior to an accident, potentially saving lives and significant expense.

“Safety Direct™ is an exciting new development for Iteris and a logical next step for our LDW technology,” said Abbas Mohaddes, Iteris’ president and chief executive officer. “Iteris continues to be on the cutting edge of active safety and LDW-related technologies and I believe the addition of Safety Direct™ will further enhance our market leadership in the LDW heavy truck market. We are actively pursuing partnerships with other companies in the data collection industry for the deployment of our Safety Direct™ technology which I believe could further expand our market opportunity and possibly provide a source of recurring revenues.”

Iteris’ LDW system was the first-of-its-kind to be deployed in the commercial truck and passenger car markets and it still remains the only vision-based LDW system in mass production in the U.S. and Europe. Iteris has sold over 50,000 LDW systems to the heavy truck market worldwide representing an estimated billion miles traveled per year. In the U.S., there are currently 56 fleets specifying Iteris’ LDW system with a combined fleet size of nearly 30,000 trucks and another 79 fleets with approximately 159,000 trucks conducting field tests.

About Iteris, Inc.

Iteris, Inc. is a leader in the traffic management market. Iteris is focused on the development and application of advanced technologies that reduce traffic congestion, minimize the environmental impact of traffic congestion and improve the safety of surface transportation systems. Combining outdoor image processing, traffic engineering and information technology, Iteris offers a broad range of Intelligent Transportation Systems and driver safety solutions to customers worldwide. Iteris is headquartered in Santa Ana, California with offices throughout the U.S., Europe and Asia. Investors are encouraged to contact us at 888-329-4483, or at www.iteris.com.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This release may contain forward-looking statements, which speak only as of the date hereof and are based upon our current expectations and the information available to us at this time. Words such as "believes," "anticipates," "expects," "intends," "plans," "seeks," "estimates," "may," "will," “can,” and variations of these words or similar expressions are intended to identify forward-looking statements. These statements include, but are not limited to, statements about the performance and expected benefits of our technology including our Safety Direct™ and LDW systems, market opportunities, recurring revenue sources, strategies and our future prospects. These statements are subject to change and we undertake no obligation to revise or update publicly any forward-looking statements for any reason. These statements are not guarantees of future performance and are subject to certain risks, uncertainties and assumptions that are difficult to predict. Therefore, our actual results could differ materially and adversely from those expressed in any forward-looking statements as a result of various factors.

Important factors that may cause such a difference include, but are not limited to the market acceptance of our technologies and of the products that incorporate our technologies; commercial vehicle and automotive production schedules and agendas; the timing and successful completion of customer qualification of the Safety Direct™ system, LDW system and other products and the risks of non-qualification; market acceptance of our Safety Direct™ and LDW systems and the vehicles that incorporate our systems; our ability to specify, develop, complete, introduce, market and transition our products and technologies to volume production in a timely manner; the potential unforeseen impact of product offerings from competitors and other competitive pressures; and the general economic and political conditions and specific conditions in the markets we address, including the general economic slowdown and volatility in the heavy truck and automotive sectors. Further information on Iteris, Inc., including additional risk factors that may affect our forward-looking statements, is contained in our Annual Report on Form 10-K, our Quarterly Reports on Form 10-Q, our Current Reports on Form 8-K and our other SEC filings that are available through the SEC's website (www.sec.gov).