DENSO Announces Motor Sport Sponsorships for 2008

DENSO Corporation today announced its motor sport sponsorship plan for the 2008 season.

"We hope to contribute to the development of motor sports and improve our name recognition through our sponsorships with these motor sport teams," said Koji Kobayashi, DENSO senior managing director responsible for the Corporate Center and Electric Systems Business Group. "Also, we are using our experience in developing products for motor sport vehicles, which drive under extreme conditions, to develop more advanced technologies."

  DENSO's sponsorships include:

  -- FIA FORMULA ONE WORLD CHAMPIONSHIP (F1)
     DENSO will support Panasonic Toyota Racing as a corporate sponsor for
     the fifth consecutive season. DENSO will also continue to supply spark
     plugs, radiators, oil-coolers and alternators to the F1 car.

  -- FIA WORLD RALLY CHAMPIONSHIP (WRC)
     DENSO will support the Subaru World Rally Team as a corporate sponsor
     for the fifth consecutive season. DENSO will also continue to supply
     spark plugs and sensors for the engine management system of the WRC
     car.

  -- SUPER GT (GT)
     DENSO will support TOYOTA TEAM SARD as the main sponsor for the second
     consecutive season. The DENSO DUNLOP SARD SC430 will be entered in the
     GT 500 class. DENSO's engine management systems, spark plugs, starters,
     alternators, radiators, oil coolers and various types of sensors will
     be installed in the DENSO DUNLOP SARD SC430.

  -- FIM ROAD RACING WORLD CHAMPIONSHIP (WGP)
     DENSO will support the LCR Honda team for the fifth consecutive season.
     DENSO will also continue to supply spark plugs for the Honda MotoGP
     motorcycle (RC212V type).

  In North America, DENSO's sponsorships include:

  -- NASCAR Automotive Licensing
     This is the third year of DENSO's exclusive, multi-year Automotive
     Licensing program agreement with the National Association for Stock Car
     Auto Racing (NASCAR) for its fuel pump products. The agreement allows
     DENSO's fuel pump product line to carry the prestigious NASCAR
     Performance(R) brand on its entire line of First Time Fit(R) Fuel
     Pumps, including advertising, marketing materials and packaging.

  -- NASCAR Sprint Cup and NASCAR Craftsman Truck Series
     DENSO is in the third year of a multi-year agreement to serve as a
     contingency sponsor for the NASCAR Sprint Cup and NASCAR Craftsman
     Truck Series. This year DENSO's corporate logo will be prominently
     displayed on front fenders of all team race vehicles and show cars. In
     return, DENSO will provide prize money for the top three finishers of
     each race, provided they have the DENSO logo on their car.

DENSO Corporation, headquartered in Kariya, Aichi prefecture, Japan, is a leading global supplier of advanced technology, systems and components. Worldwide, the company employs approximately 112,000 people in 32 countries and regions, including Japan. Consolidated global sales for the fiscal year ended March 31, 2007 totaled US$30.6 billion. DENSO common stock is traded on the Tokyo, Osaka and Nagoya stock exchanges in Japan. For more information, go to www.globaldenso.com, or visit our media website at www.densomediacenter.com.

In the Americas, DENSO employs more than 17,000 people with consolidated sales totaling US$6.5 billion for the fiscal year ended March 31, 2007. For more information, go to www.densomedia-na.com .