Harley-Davidson's Women's Day Ride Raises More Than $67,000 for Muscular Dystrophy Association
Originally, the Harley-Davidson Women's Day Ride benefiting Muscular Dystrophy Association (MDA) was to be limited to 105 women, but after an incredible response from women riders asking to join the ride, Harley-Davidson decided to increase the size to accommodate the large demand.
Locke and hundreds of other female riders were joined by Karen Davidson, great-granddaughter of one of the Company's founders, as well as the six Get Down to Daytona contest winners as they cruised through the streets of Daytona to thunderous applause from spectators.
"The success of the Women's Day Ride reflects the growth of our female riders over the past two decades, from 4% in 1990 to 12% today. The event raised more than an incredible $67,000 in contributions," said Davidson.
Women participating in the ride raised money for their local MDA office to help send children to MDA Summer Camps. Three women received special recognition as the top fundraisers for the event: Joanne Mold of Forest Hill, Md., ($3,055 raised), Dee Roberts of Bernville, Pa., ($2,717) and Lynne Cone of Houston ($2,715). Each received a 105th Anniversary Harley-Davidson women's jacket, and had lunch with Karen Davidson, the six Get Down to Daytona contest winners and MDA ambassadors.
One week at MDA Summer Camp costs $800 per child, so women who raised that amount or more received a unique Harley-Davidson/MDA sterling silver and gold charm in recognition of their gold-level fundraising. Women who raised at least $400 received a sterling silver charm.
For more information about the Get Down to Daytona contest, profiles of the six winners, and more, visit http://www.harley-davidson.com/womensride.
Harley-Davidson, Inc. is the parent company for the group of companies doing business as Harley-Davidson Motor Company, Buell Motorcycle Company and Harley-Davidson Financial Services, Inc. Harley-Davidson Motor Company, the only major U.S.-based motorcycle manufacturer, produces heavyweight motorcycles and offers a complete line of motorcycle parts, accessories, apparel, and general merchandise. Buell Motorcycle Company produces sport motorcycles in addition to motorcycle parts, accessories and apparel. Harley-Davidson Financial Services, Inc. provides wholesale and retail financing and insurance programs to Harley-Davidson dealers and customers.