Peugeot Teams up With Kewego to Launch Peugeot Web TV: an International Web TV
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PARIS, March 10 -- During the 78th International Motor Show (Geneva - March 6 - 16), Peugeot unveiled its first web TV: http://www.tv.peugeot.com/. A new service based on the white-label site video solutions of Kewego, the European leader in Internet video.
- Peugeot creates an authentic audio-visual universe around its brand. By launching Peugeot Web TV, the brand seeks to take advantage of audio-visual technology to better communicate with Internet users and highlight its know-how and products.
- A content-rich Web TV of international scope. In addition to the French version, Peugeot Web TV is also available in English, Spanish, and German. Beyond advertising films, Internet users will find automotive tests, crash tests, as well as updated information on the Group.
- Internet video, an essential element for all companies. "Thanks to Internet video, companies can provide information on their brand area that is in-depth and rich and can more accurately target their audience. Companies are going to gobble up this new opportunity," explains Olivier Heckmann, Co-founder and General Manager of Kewego.
About Kewego
Created in 2003, Kewego partners with news media, copyright holders, and companies to help them make the move to Internet video. Its main clients and partners are M6, France Télévisions, L'Equipe, Orange, Airbus, Axa, Procter and Gamble... Kewego is active in 25 European countries and boasts more than 100 million video hits per month. Website: http://video.kewego.fr.
