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American Honda Reports 2008 Record February Sales

Fit, Pilot and CR-V set monthly records

TORRANCE, Calif., March 3 -- American Honda Motor Co., Inc., posted record February sales results of 115,397 Honda and Acura vehicles, an increase of 0.7 percent over February 2007, the company announced today. American Honda light trucks also posted record monthly results with sales of 52,557, up 1.9 percent. Year-to-date American Honda total vehicle sales of 213,908 were ahead of last year, but down 0.6 percent on a daily-selling-rate basis*.

The Honda Division posted its best February ever with record sales of 102,313 cars and light-trucks; an increase of 1.9 percent over year-ago results. February records for individual models included Fit sales of 4,326, up 61.8 percent; CR-V sales of 15,694, up 11.4 percent; and Pilot sales of 12,881, up 19.3 percent. The division also posted record February light-truck sales of 46,303 trucks, up 3.0 percent over last year.

"Customers wanting to upsize their fuel efficiency without downsizing vehicle utility chose Fit, Pilot and CR-V in record numbers this month," said Dick Colliver, executive vice president of American Honda. "With an all-new Pilot on the horizon for June, it's great to see continued strong demand for the current model."

The Acura Division posted total vehicle sales of 13,084 units, down 8.0 percent. The MDX luxury SUV was Acura's best-selling model, with strong February sales of 4,545 and year-to-date sales of 8,527.

  * The daily selling rate is calculated with 50 days year-to-date 2008,
    versus 49 for 2007. February 2008 included 25 selling days, versus 24
    for 2007.
              
American Honda Vehicle Sales For February 2008

                              Month-to-Date              Year-to-Date
                        February February  DSR**  February February  DSR**
                          2008     2007    % Chg.   2008     2007    % Chg.
  American Honda Total   115,397  110,026    0.7%  213,908  210,816   -0.6%
     Total Car Sales      62,840   60,505   -0.3%  118,185  113,917    1.7%
     Total Truck Sales    52,557   49,521    1.9%   95,723   96,899   -3.2%
        Honda Total Car
         Sales            56,010   53,211    1.0%  105,652   99,557    4.0%
        Honda Total
         Truck Sales      46,303   43,157    3.0%   84,004   84,584   -2.7%
        Acura Total Car
         Sales             6,830    7,294  -10.1%   12,533   14,360  -14.5%
        Acura Total
         Truck Sales       6,254    6,364   -5.7%   11,719   12,315   -6.7%
  Domestic Car Sales *    46,805   47,256   -4.9%   87,437   87,650   -2.2%
     Honda Division       42,678   43,199   -5.2%   80,064   79,715   -1.6%
     Acura Division        4,127    4,057   -2.3%    7,373    7,935   -8.9%
  Domestic Truck Sales *  41,655   35,997   11.1%   72,472   68,985    3.0%
     Honda Division       35,401   29,633   14.7%   60,753   56,670    5.1%
     Acura Division        6,254    6,364   -5.7%   11,719   12,315   -6.7%
  Import Car Sales        16,035   13,249   16.2%   30,748   26,267   14.7%
     Honda Division       13,332   10,012   27.8%   25,588   19,842   26.4%
     Acura Division        2,703    3,237  -19.8%    5,160    6,425  -21.3%
  Import Truck Sales      10,902   13,524  -22.6%   23,251   27,914  -18.4%
     Honda Division       10,902   13,524  -22.6%   23,251   27,914  -18.4%

  MODEL BREAKOUTS BY
   DIVISION
  Honda Division Total   102,313   96,368    1.9%  189,656  184,141    0.9%
      Fit                  4,326    2,566   61.8%    8,806    4,602   87.5%
     Accord *             27,631   30,370  -12.7%   51,588   56,084   -9.9%
       Memo:  Accord
        Hybrid                42      312  -87.1%       90      560  -84.3%
     Civic *              23,799   20,041   14.0%   44,792   38,419   14.3%
       Memo:  Civic
        Hybrid             1,808    1,924   -9.8%    3,553    3,707   -6.1%
     S2000                   254      234    4.2%      466      452    1.0%
     Odyssey *            11,690   12,376   -9.3%   20,436   23,541  -14.9%
     Pilot *              12,881   10,367   19.3%   21,256   19,742    5.5%
     CR-V *               15,694   13,524   11.4%   31,710   27,914   11.3%
     Element *             2,506    3,320  -27.5%    4,823    6,385  -26.0%
     Ridgeline             3,532    3,570   -5.0%    5,779    7,002  -19.1%
  Acura Division Total    13,084   13,658   -8.0%   24,252   26,675  -10.9%
     RSX                       0       73                1      200  -99.5%
     TL *                  4,127    4,057   -2.3%    7,373    7,935   -8.9%
     TSX                   2,295    2,769  -20.4%    4,368    5,397  -20.7%
     RL                      408      395   -0.8%      791      828   -6.4%
     MDX *                 4,545    4,330    0.8%    8,527    8,483   -1.5%
     RDX  *                1,709    2,034  -19.3%    3,192    3,832  -18.4%
  Selling Days                25       24               50       49

    *  Honda and Acura vehicles are made of domestic and global sourced
       parts.
    ** Daily Selling Rate