The Auto Channel: North America | Europe

BRP Accelerates Market Presence of Can-Am Spyder Roadster


PHOTO (select to view enlarged photo)

The three-wheel roadster is now available in 35 states, 5 provinces and 20 international markets

BRP is accelerating the worldwide deployment of its Can-Am(TM) Spyder(TM) roadster in response to strong market demand. Enthusiasts in 35 states, five provinces and 20 international markets now have the opportunity to order a Spyder roadster.

"The impact of creating a new category of on-road vehicles is becoming clearer than ever to us," said Chris Dawson, vice-president of Strategic Planning and Head of the Spyder program. "Consumer response has far exceeded our expectations and we are therefore proceeding with our market expansion ahead of our initial schedule."

During a meeting held in Tampa, Florida, BRP provided 250 dealers with a chance to experience the open-air benefits of riding a Spyder roadster and to try out the new Sequential Electronic 5-speed transmission (SE5), which, like the Sequential Manual 5-speed (SM5), includes a transmission-based reverse. In 2008, both the SM5 and SE5 transmission options are available on the Spyder roadster which now comes in three colour choices: Full Moon Silver, Millennium Yellow and Roadster Red.

"The SE5 allows even more enthusiasts to experience the thrill of the open road," added Dawson. "It provides a perfect opportunity for riders looking for the latest in clutchless shifting technology and a thrilling, sporty, get-on-and-go ride."

The Can-Am Spyder is available for trial at international dealerships in Western Europe, South America, Australia/New Zealand and Russia. The roadster's worldwide deployment is scheduled to be completed within the next two to three years.

"As planned, the Premiere Edition international Spyder owners will be receiving their units in the coming months," said Michel Hade, vice-president and general manager, International division. "Since its official launch in February 2007, more than 30,000 consumers worldwide have tried the roadster. Their response through the targeted marketing tours has been very positive and we intend to continue this initiative in 2008," he concluded.

The Can-Am Spyder roadster is a three-wheel vehicle (two in the front, one at the rear), that offers the performance of a traditional motorcycle with much of the peace-of-mind of a convertible sports car. It is powered by a Rotax(R) 990 V-Twin engine that produces 106 hp.

Bombardier Recreational Products Inc. (BRP), a privately-held company, is a world leader in the design, development, manufacturing, distribution and marketing of motorized recreational vehicles. Its portfolio of brands and products includes: Ski-Doo(R), and Lynx(TM) snowmobiles, Sea-Doo(R) watercraft and sport boats, Evinrude(R) and Johnson(R) outboard engines, Can- Am(TM) all-terrain vehicles and roadsters, Rotax(R) engines and karts as well as direct injection technologies such as E-TEC(R).

(R), (TM) and the BRP logo are trademarks of Bombardier Recreational Products Inc. or its affiliates.

For information:

Phase 1 and Phase 2 Can-Am Spyder roadster market availability A. North America Phase 1 Regions: States and provinces with dealerships that have been selling Spyder roadsters since February, 2007

Arizona, California, Colorado, Florida, Massachusetts, Michigan, Minnesota, New Jersey, New York, Virginia, Wisconsin, Alberta, British Columbia, Ontario and Quebec.

B. North America Phase 2 Regions: Additional states and provinces announced today

Alabama, Alaska, Connecticut, Georgia, Illinois, Indiana, Iowa, Kentucky, Maine, Maryland, Missouri, New Hampshire, Nevada, North Carolina, Ohio, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Vermont, Washington, West Virginia and Manitoba.

C. International: Initial countries outside of North America where the Spyder roadster will be available

Argentina, Australia, Austria, Belgium, Brazil, Chile, Finland, France, Germany, Italy, Mexico, The Netherlands, New Zealand, Norway, Portugal, Russia, Spain, Sweden, Switzerland and the United Kingdom.

Make Local Dealers Compete for your Business — Price Quotes from The Auto Channel

Error

Error

DBD::Pg::st execute failed: no connection to the server

Please go back and continue.

Home | New Car Buyers Guide | Total New Car Costs | Reviews | Finance Guide | Actual Used Car Prices
New Car Price Quote | Automotive News | PennySaver Classifieds | Media Library | MiniBlogs | Auto Parts

Copyright © 1996-2008 The Auto Channel. Contact Information, Credits, and Terms of Use. These following titles and media identification are Trademarks owned by Gordon Communictions and have been in continuous use since 1987 : The Auto Channel, Auto Channel and TACH all have been in continuous use world wide since 1987, in Print, TV, Radio, Home Video, Newsletters, On-line, and other interactive media; all rights are reserved and infringement will be acted upon with force.

Privacy Statement | Size Does Matter | Media Kit | RSS feeds | Affiliates

Send your questions, comments, and suggestions to Editor-in-Chief@theautochannel.com.

Submit press releases or news stories to submit@theautochannel.com.
Place copy in body of email, NO attachments please.

To report errors and other problems with this page, please use this form.

Link to this page: http://www.theautochannel.com/

Gorilla Nation
TheAutoChannel is represented by Gorilla Nation. Please contact Gorilla Nation for ad rates, packages and general advertising information.