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Mahindra Joins MacDonald Motorsports Team

NASCAR Team to Cultivate Its Dreams with Tractor Manufacturer

HOUSTON, Feb. 22 -- Mahindra USA, the leader in affordable, high-quality farm equipment, is proud to announce a new partnership with the MacDonald Motorsports race team. Under the new agreement, driver DJ Kennington's car #81 will feature the Mahindra logo on its hood and side panels at NASCAR races at the California Speedway, Atlanta Speedway and Texas Motor Speedway on February 23rd, March 8th and April 5th, respectively. In addition, the tractor company, known for its ability to "haul asphalt," receives category exclusivity.

"NASCAR is symbolic with speed and Mahindra is symbolic with power, so this is a natural relationship," said Mike Hildebrand, head of marketing for Mahindra USA. "We look forward to helping DJ and the MacDonald team cultivate their dreams."

As part of the agreement, MacDonald Motorsports will also be given the use of a hard-working, high value Mahindra tractor and loader, which will enable them to "push more, pull more, and lift more."

"We are really excited to have Mahindra as the Official Tractor of MacDonald Motorsports," claimed Randy MacDonald, owner of MacDonald Motorsports. "Mahindra power is sure to help our team succeed."

About Mahindra USA

Tomball, Texas-based Mahindra USA (http://www.mahindrausa.com/) is a wholly owned subsidiary of Mahindra & Mahindra, one of the largest tractor manufacturers in the world. Producing durable, hard-working equipment has always been the mission of Mahindra dating back to the manufacturing of the famous Willys Jeeps for World War II and the development and manufacturing of the world renowned B444 and B275 tractors in the early 1960s via a joint venture with International Harvester.

About M&M's Farm Equipment Sector

M&M's FES is the 3rd largest tractor company in the world with over 1.2 million customers. FES recently acquired Punjab Tractors and now commands approximately 40 percent marketshare of the Indian tractor market. FES exports tractors to USA, Spain, Chile, Nigeria, Australia, Nepal, Sri Lanka and many other countries and has assembly plants in the U.S.A. -- Tomball (Texas) and Calhoun (Georgia), China and Australia. FES's subsidiaries include Mahindra USA, Mahindra China Tractor Company Limited and Mahindra Australia. In 2007, M&M's FES became the only tractor manufacturing company in the world to receive the coveted Japan Quality Medal for excellence in Total Quality Management, awarded by the Deming Prize Committee care of the Union of Japanese Scientists.

NOTE TO EDITORS: Photos available upon request.