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40-Year-Old Hot Wheel Speeds Up Its Appeal at Toy Fair - VIDEO STORY


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NEW YORK - February 22, 2008: Hot Wheels will turn 40 this year, and to commemorate its iconic anniversary, the toy’s maker hosted a makeover competition. Automakers were asked to submit ideas combining their own brand with the toy’s motto of power, speed and performance. With no rules, federal regulations, speed limits or limits on prices, six designers came up with a slew of ideas inspired from both childhood memories and previous collections.

Chevrolet designer Amaury Diaz Serrano came up with the Chevroletor, a vehicle inspired by Serrano’s own Hot Wheels collection and the 1957 Corvette SS. Other top designs included Ford’s Gangster Grin, the Dodge XP-07, the Honda Racer and Mitsubishi’s Double Shotz.


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