News from Henkel

Hello Bob, 

 

My colleague recently spoke with you to inquire whether you had received
the latest news releases from Henkel.

 

Please scroll down for the two most recent press releases.

 

Many thanks,

 

Shannon Paul

John Bailey & Associates, Inc. 

755 W. Big Beaver Rd. Suite 1100

Troy, MI 48084

p | 248.362.4200 ext. 227

f  | 248.362.3428

spaul@baileypr.com

www.baileypr.com

www.baileyblog.com

 

 

FOR IMMEDIATE RELEASE:

 

 

 

Madison Heights, Mich. December 4, 2007

Henkel's new Bonderite(r) coating reduces costs while streamlining the
paint pretreatment process

 

Henkel Expands Trial of Bonderite New Generation Coating into Ford
Production Facility

 

MADISON HEIGHTS, Mich. - After a successful trial, Henkel is
participating in expanded testing of its new Bonderite(r) conversion
coating process in the Ford Motor Company Twin Cities manufacturing
facility in St. Paul, Minn. Henkel's new Bonderite(r) conversion coating
process is the automotive industry's first non-phosphate conversion
coating for multi-metal bodies. The technology significantly reduces
costs, improves the efficiency of vehicle assembly pretreatment
operations while reducing the environmental impact.

This new coating eliminates the problems associated with the
conventional zinc-phosphate pretreatments.  It eliminates pretreatment
sludge, reduces landfill requirements and simplifies wastewater
treatment. This Bonderite(r) conversion coating is free of phosphate,
VOC and CO2 equivalent emissions resulting in minimal environmental
impact and is applied at room temperature reducing utilities and natural
resource requirements. With this coating, the pretreatment footprint can
be reduced 20 to 40 percent in a Brownfield site as well as in a
Greenfield operation.  

"We are excited to provide the automotive industry a new option for
paint pretreatment that not only uses less energy, making it better for
the environment, but lowers manufacturing costs and improves
productivity by shortening the process," said Dan Wohletz, vice
president, automotive North America, Henkel.  "We're confident that this
new Bonderite(r) coating can streamline the paint pretreatment process
to create the fastest, most efficient automotive body pretreatment
application in the world."

Henkel is the market leader in adhesives, sealants and surface
treatments to the transportation industry. Backed by extensive design
capabilities, a broad product range, specific application knowledge and
technical expertise, the company delivers solutions to all segments of
automotive development - automotive body, interior, chassis, electronics
and powertrain production. Through powerful brands like Loctite(r),
Teroson(r), Autophoretic(r), Bonderite(r), Frekote(r) and Multan(tm),
Henkel provides significant economic and environmental advantages for
today's vehicles, making them safer, more comfortable and extending
vehicle value.

 

For more than 130 years, Henkel has been a leader with brands and
technologies that make people's lives easier, better and more beautiful.
Henkel operates in three business areas - Home Care, Personal Care, and
Adhesives Technologies - and ranks among the Fortune Global 500
companies. In fiscal 2006, Henkel generated sales of 12.740 billion
euros and operating profit of 1,298 million euros. Our 53,000 employees
worldwide are dedicated to fulfilling our corporate claim, "A Brand like
a Friend," and ensuring that people in more than 125 countries can trust
in brands and technologies from Henkel.

 

 

Contact

Henkel Corporation                                              

keena.toth@us.henkel.com

Keena Toth                                                          

www.henkel.com/press

Phone:    248.589.4828

Fax:        248.577.2155

 

###

 

FOR IMMEDIATE RELEASE



Madison Heights, Mich. November 28, 2007

Collaboration Provides Supplier Industry Option for Total Coating
Solutions 

 

Henkel Partners with DuPont to Distribute E-Coat

MADISON HEIGHTS, Mich. - Henkel has announced a collaboration with
leading coatings provider DuPont, to distribute DuPont's CorMax(r)
electrocoat to the North American automotive parts supplier industry.
This alliance expands Henkel's product offerings, providing customers a
strong option for e-coat technology.  With DuPont's electrocoat
technology, Henkel can now offer customers a single point of contact for
service, troubleshooting and ordering their surface preparation and
coating solutions.

"This collaboration builds upon our commitment to provide a full-range
of coating solutions for the automotive supplier industry," said Dan
Wohletz, vice president, Automotive, Henkel North America.  "We have an
extensive team of sales and service providers in this industry that are
now be able to provide our customers a complete coating solution, from
pre-treatment to e-coating."

Because customers can now partner with one provider for all of their
coating solutions, this agreement enables them to consolidate their
supply base to become more efficient.  Henkel's strategic partnership
with DuPont has already resulted in agreements with key automotive parts
suppliers.

"We are pleased to partner with Henkel to bring CorMax(r) to the
automotive components market," said Dave Lazzeri, business director -
Americas, DuPont Coatings Solutions.  "With Henkel's expertise in
coatings and surface treatments, we have a channel that will allow us to
expand the reach of our e-coat solutions."

Henkel is the market leader in adhesives, sealants and surface
treatments to the transportation industry. Backed by extensive design
capabilities, a broad product range, specific application knowledge and
technical expertise, the company delivers solutions to all segments of
automotive development - automotive body, interior, chassis, electronics
and powertrain production. Through powerful brands like Loctite(r),
Teroson(r), Autophoretic(r), Bonderite(r), Frekote(r) and Multan(tm),
Henkel provides significant economic and environmental advantages for
today's vehicles, making them safer, more comfortable and extending
vehicle value.

For more than 130 years, Henkel has been a leader with brands and
technologies that make people's lives easier, better and more beautiful.
Henkel operates in three business areas - Home Care, Personal Care, and
Adhesives Technologies - and ranks among the Fortune Global 500
companies. In fiscal 2006, Henkel generated sales of 12.740 billion
euros and operating profit of 1,298 million euros. Our 53,000 employees
worldwide are dedicated to fulfilling our corporate claim, "A Brand like
a Friend," and ensuring that people in more than 125 countries can trust
in brands and technologies from Henkel.

Contact

Henkel Corporation                                              

keena.toth@us.henkel.com

Keena Toth                                                          

www.henkel.com/press

Phone:    248.589.4828

Fax:        248.577.2155

###