2008 Detroit Auto Show to Feature Green Machines
Washington DC January 8, 2008; The AIADA newsletter reported that January in Detroit has long been a celebration of horsepower and speed as the world's automakers convene at the North American International Auto Show to show off their hottest new cars and trucks.
But, according to the Detroit News, this year there's a decided change in the air in the auto industry, as manufacturers accelerate their efforts to cut emissions, improve gas mileage, and develop alternative fuel sources for their fleets of the future.
Going green is no longer a choice - it's a competitive and legal necessity. And automakers aren't banking solely on hybrids. They're making their fleets capable of running on ethanol and biodiesel and testing hydrogen fuel-cell vehicles that cost $1 million or more each to build.
Toyota, which has sold more than 1 million hybrid vehicles in a decade, is adding entries, including a $100,000-plus Lexus LS hybrid luxury sedan, and rolling out a hybrid-powered concept pickup at the Detroit auto show.