DENSO: Providing a Safer and More Environmentally Friendly Ride - Today and Tomorrow

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  SOUTHFIELD, Mich., released Jan. 7, 2008 -

  WHAT: DENSO International America, Inc. (DIAM), premier sponsor of the
        North American International Auto Show, will hold a news conference
        to show how DENSO's products make the driving experience safe and
        environmentally friendly.

  WHO:  Oyuki Ogawa, Executive Vice President, Engineering Research and
        Development Center and Research Laboratories, DENSO Corporation
        Doug Patton, Senior Vice President, Engineering Division, DIAM

  WHEN & WHERE:  Jan. 15, 2008 - 9:40 a.m., Cobo Center, Michigan Hall Stage

  DETAILS: DENSO's exhibit at the NAIAS showcases its developments in
           advanced technology including a cockpit demonstrator detection
           system that can notify drivers of pending safety hazards, which
           builds on the technology demonstrated in 2007. The exhibit will
           also highlight DENSO's environmental focus and the contributions
           provided for higher education at Michigan universities to develop
           environmental technology.

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