Toyota Reports 2007 and December Sales


PHOTO

TORRANCE, Calif., Jan. 3, 2008 -- With 12 consecutive years of record-breaking sales, Toyota Motor Sales (TMS), U.S.A., Inc., today reported best-ever year-end sales of 2,620,825 vehicles, up 2.7 percent over 2006.

"Great products and value drive a volatile market and put the consumer in the driver's seat," said TMS President Jim Lentz. "Toyota, Lexus and Scion deliver on both."

Toyota Division recorded best-ever year-end sales of 2,291,648 vehicles, up 2.9 percent over the prior year. Lexus retained its position as the best-selling luxury brand in America for the eighth consecutive year, selling a best-ever total of 329,177 units in 2007, up 1.8 percent over 2006. With overall sales of 130,181, the Scion line of vehicles contributed to the record sales year.

TMS reported December sales results of 224,399, a decrease of 1.7 percent from the same period last year.

Toyota Division

Toyota Division reported December sales of 189,844 units. Toyota Division passenger cars recorded December sales of 101,741 units, with best-ever year-end sales of 1,313,651 units, up 2.7 percent over last year. For the year, passenger-car sales were led by Camry, which posted annual sales of 473,108, an increase of 5.2 percent. Corolla posted year-end sales of 371,390. The Yaris subcompact reported year-end sales totaling 84,799, up 20.2 percent over 2006 sales. Prius gas-electric hybrid mid-size sedan reported sales of 14,212 units for a best-ever December and best-ever year-end sales of 181,221 units, up 68.9 percent over 2006.

Toyota Division light trucks reported December sales of 88,103 units, with best-ever year-end sales of 977,997, an increase of 3.2 percent over 2006. Light truck sales were led by the all-new Tundra with best-ever year-end sales of 196,555, up 57.4 percent over the prior year. RAV4 compact sport utility vehicle reported best-ever year-end sales of 172,752, up 13.2 percent over last year.

Scion reported December sales of 8,944 units. The Scion xB urban utility vehicle recorded December sales of 3,785 units with year-end sales totaling 45,834. The tC sports coupe reported December sales of 3,507 units with year-end sales reaching 63,852 units.

Lexus Division

Lexus reported December sales of 34,555 units, down 7.2 percent from the year-ago month. Lexus passenger cars reported December sales of 19,840 units and achieved best-ever year-end results of 200,334 units, up 9.1 percent over 2006.

Lexus passenger car sales were led by the ES 350 luxury sedan with December sales of 8,005 units and best-ever year-end sales of 82,867, an increase of 8.7 percent over 2006. The IS 250 and IS 350 luxury sport sedans recorded combined best-ever December sales of 5,651 units and combined best-ever year-end sales of 54,993 units, an increase of 0.9 percent. The LS 460/460 L and new LS 600h L luxury sedans reported combined December sales of 3,257 and year-end sales of 35,226 units, an increase of 79.6 percent over 2006.

Lexus Division light trucks reported December sales of 14,715 units and year-end sales of 128,843 units. The RX 350 and RX 400h enjoyed combined December sales of 11,835 units and year-end sales of 103,340 units, exceeding 100,000 units for the fourth consecutive year. The RX 400h luxury hybrid SUV reported sales of 17,291 units for the year.

TMS Hybrids

TMS calendar-year-to-date hybrid sales totaled 277,750 units, up 44 percent from 2006. In December, TMS posted sales of 24,269 hybrid vehicles, up 36 percent over last December. Toyota Division posted December sales of 21,972 hybrids and year-end sales of 257,765 units, up 51 percent over 2006. Lexus Division posted sales of 2,297 hybrids for the month and 19,985 units for the year.

There were 307 selling days in 2007, as compared to 306 selling days in 2006. There were 26 selling days this sales month and last December.

   Public Web sites:
   http://www.toyota.com/
   http://www.lexus.com/
   http://www.scion.com/

                           TOYOTA RETAIL SALES
                        (INCLUDES FLEET & HAWAII)
                              December, 2007

                         -- CURRENT MONTH --     -- CALENDAR YEAR TO DATE --
                                          DSR %                        DSR %
                          2007     2006   CHG        2007       2006   CHG

  YARIS                  5,477    6,226  -12.0     84,799     70,308   20.2
  COROLLA               28,582   29,378   -2.7    371,390    387,388   -4.4
  CAMRY                 38,831   39,539   -1.8    473,108    448,445    5.2
  AVALON                 5,694    7,955  -28.4     72,945     88,938  -18.2
  PRIUS                 14,212    9,291   53.0    181,221    106,971   68.9
  SCION xA                  14    2,000  -99.3      9,547     32,603  -70.8
  SCION xB               3,785    3,330   13.7     45,834     61,306  -25.5
  SCION tC               3,507    4,996  -29.8     63,852     79,125  -19.6
  SCION xD               1,638        -      -     10,948          -      -
  TOTAL TOYOTA DIV.
   PASS. CAR           101,741  102,717   -1.0  1,313,651  1,275,119    2.7
  ES 350                 8,005    8,736   -8.4     82,867     75,987    8.7
  LS 460/600h L          3,257    3,865  -15.7     35,226     19,546   79.6
  SC 430                   348      486  -28.4      3,927      5,847  -33.1
  GS 350                 2,254    1,989   13.3     21,314     23,665  -10.2
  GS 460/450h              325      299    8.7      2,067      3,725  -44.7
  IS 250/350             5,651    5,538    2.0     54,933     54,267    0.9
  TOTAL LEXUS PASS.
   CAR                  19,840   20,913   -5.1    200,334    183,037    9.1
  TOTAL TOYOTA PASS.
   CAR                 121,581  123,630   -1.7  1,513,985  1,458,156    3.5
  SIENNA                12,350   16,090  -23.2    138,162    163,269  -15.7
  RAV4                  13,816   13,784    0.2    172,752    152,047   13.2
  FJ CRUISER             4,079    5,849  -30.3     55,170     56,225   -2.2
  4RUNNER                7,421    8,895  -16.6     87,718    103,086  -15.2
  HIGHLANDER            14,714   11,700   25.8    127,878    129,794   -1.8
  LAND CRUISER             648      350   85.1      3,251      3,376   -4.0
  SEQUOIA                2,567    3,377  -24.0     23,273     34,315  -32.4
  TOTAL SUV             43,245   43,955   -1.6    470,042    478,843   -2.2
  4X2 TACOMA             7,858    9,040  -13.1    102,696    105,127   -2.6
  4X4 TACOMA             5,431    6,817  -20.3     70,542     73,224   -4.0
  TOTAL TACOMA          13,289   15,857  -16.2    173,238    178,351   -3.2
  TUNDRA                19,219   12,468   54.1    196,555    124,508   57.4
  TOTAL PICKUP          32,508   28,325   14.8    369,793    302,859   21.7
  TOTAL TOYOTA DIV.
   LT TRUCK             88,103   88,370   -0.3    977,997    944,971    3.2
  LX 470                   132      514  -74.3      2,468      5,595  -56.0
  GX 470                 2,748    3,029   -9.3     23,035     25,454   -9.8
  RX 350/400h           11,835   12,779   -7.4    103,340    108,348   -4.9
  TOTAL LEXUS LIGHT
   TRUCK                14,715   16,322   -9.8    128,843    139,397   -7.9
  TOTAL TOYOTA LIGHT
   TRUCK               102,818  104,692   -1.8  1,106,840  1,084,368    1.7
  TOTAL TOYOTA DIV.    189,844  191,087   -0.7  2,291,648  2,220,090    2.9
  TOTAL LEXUS           34,555   37,235   -7.2    329,177    322,434    1.8
  TOTAL TOYOTA         224,399  228,322   -1.7  2,620,825  2,542,524    2.7
  MEMO:
  DOM. COROLLA          28,571   26,068    9.6    348,016    335,054    3.5
  DOM. CAMRY            37,757   29,670   27.3    418,757    364,622   14.5
  DOM. PICKUP           32,508   28,325   14.8    369,793    302,859   21.7
  DOM. RX 350            8,414    8,285    1.6     74,351     75,508   -1.9

  SELLING DAYS              26       26               307        306

  TOYOTA DIV. IMPORT
   CAR                  29,719   39,024  -23.8    473,933    486,505   -2.9
  LEXUS IMPORT CAR      19,840   20,913   -5.1    200,334    183,037    9.1
  TOYOTA DIV NA BUILT
   CARS                 72,022   63,693   13.1    839,718    788,614    6.1
  TOTAL TOYOTA CARS    121,581  123,630   -1.7  1,513,985  1,458,156    3.5

  TOYOTA DIV. IMPORT
   LT TRUCK             40,678   40,578    0.2    446,769    444,528    0.2
  LEXUS IMPORT LT
   TRUCK                 6,301    8,037  -21.6     54,492     63,889  -15.0
  TOYOTA DIV NA BUILT
   LT TRUCK             47,425   47,792   -0.8    531,228    500,443    5.8
  LEXUS NA BUILT LT
   TRUCK                 8,414    8,285    1.6     74,351     75,508   -1.9
  TOTAL TOYOTA LT
   TRUCK               102,818  104,692   -1.8  1,106,840  1,084,368    1.7

  SPORT UTILITY
   VEHICLES             53,881   54,428   -1.0    543,715    562,015   -3.6
     Memo: Lexus Sport
      Utility           14,715   16,322   -9.8    128,843    139,397   -7.9

  SMALL VANS            12,350   16,090  -23.2    138,162    163,269  -15.7
  PICKUPS               32,508   28,325   14.8    369,793    302,859   21.7

  * NORTH AMERICAN
   BUILT VEHICLES
  COROLLA               28,571   26,068    9.6    348,016    335,054    3.5
  CAMRY                 37,757   29,670   27.3    418,757    364,622   14.5
  AVALON                 5,694    7,955  -28.4     72,945     88,938  -18.2
  SIENNA                12,350   16,090  -23.2    138,162    163,269  -15.7
  PICKUP                32,508   28,325   14.8    369,793    302,859   21.7
  SEQUOIA                2,567    3,377  -24.0     23,273     34,315  -32.4
  RX 350                 8,414    8,285    1.6     74,351     75,508   -1.9
  TOTAL                127,861  119,770    6.8  1,445,297  1,364,565    5.6
  N.A. VEHICLES % OF
   TOTAL                 57.0%    52.5%             55.1%      53.7%

  SELLING DAYS              26       26               307        306
  DSR = DAILY SELLING RATE

  
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