Santa's Reindeer or Volvo at the World Ice Hotel to Prove
Capabilities? You Decide - FASCINATING VIDEO
GOTHENBURG - December 19, 2007: Travel and Recreational journalists from
all over Europe were invited to the world famous Ice Hotel in
Jukkasjärvi by Ispo, the world’s biggest sport, recreation and
leisure Trade Fair in Germany.
In Jukkasjärvi, quite some distance north of the Arctic Circle, the idea
is for them to be able to experience a new and somewhat different side of
winter life here in the north of Sweden.
Test driving on ice is a new and exciting experience for most
of these journalists. Here they are taught how new safety systems work,
as well as learning what Scandinavian design is all about.
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