Santa's Reindeer or Volvo at the World Ice Hotel to Prove Capabilities? You Decide - FASCINATING VIDEO

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GOTHENBURG - December 19, 2007: Travel and Recreational journalists from all over Europe were invited to the world famous Ice Hotel in Jukkasjärvi by Ispo, the world’s biggest sport, recreation and leisure Trade Fair in Germany.

In Jukkasjärvi, quite some distance north of the Arctic Circle, the idea is for them to be able to experience a new and somewhat different side of winter life here in the north of Sweden.

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Test driving on ice is a new and exciting experience for most of these journalists. Here they are taught how new safety systems work, as well as learning what Scandinavian design is all about.

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