2008 NAIAS: Land Rover to Unveil LRX Concept in Detroit
"The LRX concept delivers the powerful message that we are as serious about sustainability as we are confident about the continuing relevance and desirability of our vehicles," says Phil Popham, Land Rover's managing director. "The LRX is in every respect a Land Rover, but it's a very different Land Rover.
The LRX is described as a cross-coupe, and dramatically extends the scope of what Land Rover stands for. Though smaller than the LR2, the LRX is conceived as a premium car, designed to appeal to new customers in the luxury and executive sector -- those who want many of the benefits of a 4x4 and the visual presence of a larger vehicle, but in a more compact package.
"LRX has unmistakable Land Rover design and the breadth of capability that you'd expect from our vehicles. But it carries those essentials into a segment where the brand has never been before, and with a proposed level of efficiency that would make it one of the cleanest vehicles in its class," commented Popham.
The first all-new Land Rover revealed since Gerry McGovern became the company's design director, LRX is a natural extension of the Land Rover range, complementing the existing models with a car that will help to define a new segment. Its many recognizable Land Rover design cues include bold new interpretations of the signature clamshell hood, the floating roof and the solid 'wheel-at-each-corner' stance.
"LRX is a design born out of passion for the brand, but it is different, relevant, engaging and exciting -- because Land Rover has never built ordinary cars," says Gerry McGovern. "LRX has a highly desirable identity and the design alludes strongly to its capability, while clearly underlining our forward-looking philosophy -- it's a Land Rover that would be comfortable on Bond Street or Fifth Avenue, but wouldn't flinch at getting its wheels dirty."
Its compact size is one of its greatest assets, which will appeal to anyone who wants the versatile ability of an agile SUV with the cachet of the Land Rover name. In addition, its lower weight and the reduced aerodynamic drag resulting from the smaller frontal area give significant gains in fuel efficiency and reduced C02 emissions.
The LRX concept also adopts intelligent power management systems and other technologies first shown by Land Rover in the Land_e concept in 2006. Further details of the LRX's powertrain and sustainability technologies will be released at the Detroit Auto Show.