Polk Appoints Mark Seng, Vice President - Aftermarket and Commercial Vehicle

SOUTHFIELD, Mich., Dec. 12, 2007 -- R. L. Polk & Co. today announced the appointment of Mark Seng as vice president, aftermarket and commercial vehicle. In this role, Seng will be responsible for the profitable growth of the Commercial Vehicle and Aftermarket business units in North America and strengthening the group's expansion into the commercial vehicle and global aftermarket industries. Seng will report to Mary McDonnell, senior vice president - strategic markets.

"Mark brings great knowledge to the team with his more than 20 years of experience, most recently with automotive and vehicle data strategy," said McDonnell. "We are excited to bring Mark to our team and immediately involve him in strategic planning to grow our products and services."

Prior to joining Polk, Seng served at Federal-Mogul as a senior manager of ecommerce and electronic data services. Prior to that position, Seng held varying positions within Federal-Mogul, including director of the product services group where he managed up to 30 people responsible for vehicle and original equipment research and cataloging for all product lines.

Seng is a past president of the National Catalog Managers Association (NCMA) and is actively involved in the Automotive Aftermarket Industry Association (AAIA) and the Motor & Equipment Manufacturers Association (MEMA).

About R. L. Polk & Co.

R. L. Polk & Co. is the premier provider of automotive information and marketing solutions. Polk collects and interprets global data, and provides extensive automotive business expertise to help customers understand their market position, identify trends, build brand loyalty, conquest new business and gain a competitive advantage. Polk helps automotive manufacturers and dealers, automotive aftermarket companies, finance and insurance companies, advertising agencies, media companies, consulting organizations, government agencies and market research firms make good business decisions. A privately held global firm, Polk is based in Southfield, Mich. with operations in Australia, Canada, China, France, Germany, Japan, Spain, the United Kingdom and the United States. For more information, please visit www.polk.com.