The Auto Channel
The Largest Independent Automotive Research Resource
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

SPECIAL EVENT (SPARKS, NV) - Louise Ann Noeth Named Steve Fossett LSR Director of Sponsor and Media Relations


PHOTO (select to view enlarged photo)

Marathon Racing, the parent company of Steve Fossett's World Land Speed Racing Team, today announced the appointment of our good friend "Landspeed" Louise Ann Noeth to Director of Sponsor and Media Relations.

Despite the loss of their founder, the team is continuing in Steve Fossett's name to capture the Absolute Land Speed Record in excess of 800MPH. The streamlined Fossett racer is 48-feet long and is powered by a single, 40,000 HP S&S Turbine LM-1500 jet engine.

Noeth assumed responsibility for the Fossett LSR sponsor development and media relations, including television documentary and publishing rights effective November 18, 2007. She reports to Program Manager Eric Ahlstrom.

"We are very fortunate to have someone with Louise's breath of experience on the Fossett LSR team," said Program Manager Ahlstrom. "She brings a wealth of talent to our program and will help us continue Steve's vision of a small focused group of professionals like those that made all of his projects record-breakers."

Noeth brings considerable experience to the team in motorsports sponsorship, journalism, photography and graphic design. She has extensively published investigative, feature and technical articles for consumer and trade publications. Her work in creating special promotions, events and collateral materials for selective client bases will be invaluable to the team.

Noeth's award-winning book, "Bonneville Salt Flats," is now in its seventh printing. This work is widely recognized as land speed racing's historical reference manual. She writes a national monthly column, "Fuel For Thought," and is a consultant to film and documentary works on land speed racing.

Currently serving on the board of Directors for the Motor Press Guild, the largest automotive journalism group in the nation, she is also a member of American Auto Racing Writers & Broadcasters, Society of Automotive Historians and Western Automotive Journalists. A nominating and voting panel member of the Motorsports Hall of Fame and the International Motorsports Hall of Fame, she also serves as a judge for the International Automotive Media Awards.

For further information call LandSpeed Productions at 805.445.8414 or media@fossettlsr.com