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Harley-Davidson Museum Rolls Out Legendary Holiday Gift

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The road to an authentic holiday gift stops here

MILWAUKEE, Oct. 18 -- The Harley-Davidson Museum(TM) has created a one-of-a-kind gift option that is perfect for true Harley-Davidson (HOG) enthusiasts. Similar to a tattoo, Living the Legend(TM) gives Harley fans a chance to express their personal connections to Harley-Davidson.

Stainless steel Living the Legend rivets, available in three-inch or six-inch sizes, can be customized with a name or a personal message. Recipients and Museum visitors will be able to view the rivets displayed on either curved steel walls or special plazas found on the Harley-Davidson Museum grounds when it opens next summer. They can be personalized and purchased in time for the holidays at

"Harley-Davidson chose the rivet as a symbol of the bond between Harley-Davidson and all those who celebrate freedom and the individual spirit of adventure," said Stacey Schiesl, director of the Harley-Davidson Museum. "Harley-Davidson's heritage has been built upon the stories, passion and experiences of each rider. Living the Legend is a great way for Harley-Davidson enthusiasts to share those experiences and connect with our one-of-a-kind Museum."

For years to come, visitors from around the world will feel the Harley-Davidson pride and learn about the legacy when they explore the collection of personal messages on the park-like Museum grounds. Living the Legend(TM) rivets will be available for customization until December 31, 2007 to ensure installation in time for the Motor Company's 105th Anniversary celebrations.