Rite Aid Corporation Partners With World Racing Group For Premier 2008 Events in Charlotte and Syracuse
CONCORD, N.C.--The World Racing Group (OTCBB: DMSP) announces Rite Aid Corporation’s sponsorship in 2008 of the Rite Aid Outlaw Showdown at The Dirt Track @ Lowe’s Motor Speedway and the Rite Aid 200 at Super DIRT Week in Syracuse, N.Y. The partnership brings a new name for the popular World of Outlaws Sprint Car Series race in Charlotte and is a renewal of Rite Aid’s participation in the premier 200-lap Advance Auto Parts Super DIRTcar Series event in Syracuse.
“We are proud to become the official sponsor of two major race events: the Rite Aid Outlaw Showdown at The Dirt Track @ Lowe’s Motor Speedway and Rite Aid 200 at Super DIRT Week,” said Jay Ross, Rite Aid vice president of marketing. “These are great, long-standing events with dedicated fans and Rite Aid is thrilled to support these exciting races in 2008.”
“This is a great partnership for our organization and our fans,” said World Racing Group President Tom Deery. “Rite Aid’s promotional support for the World of Outlaws event in Charlotte as well as the Rite Aid 200 at Super DIRT Week is appreciated and reciprocated by fans across the entire northeast.”
Rite Aid’s promotional programs for each event will include driver appearances, show car displays and ticket giveaways at Rite Aid Pharmacies in the Carolinas and the Northeast in conjunction with each event.
About DIRT MotorSports, Inc., d/b/a World Racing Group
Based in Concord, N.C., World Racing Group (WRG) is a national sanctioning body, real-estate operator, and sports entertainment company serving the dirt racing industry. WRG sanctions sprint car racing under the World of Outlaws® banner, late model racing under the World of Outlaws Late Model Series(SM), big block modified racing under the Advance Auto Parts Super DIRTcar Series™ banner and sanctions more than 4,000-races a year under the DIRTcar™ Racing banner. WRG races can be heard online at www.DIRTVision.com®.
About the Advance Auto Part Super DIRTcar Series
The Advance Auto Parts Super DIRTcar Series is brought to fans across the Northeast by several sponsors and partners, including series sponsors Advance Auto Parts, Hoosier Racing Tire and Sunoco Race Fuels. Promotional partners include AMB i.t., F.X. Caprara Car Companies, Rite Aid Corporation and the University of Northwestern Ohio and the contingency sponsors are Bert Transmission, Bicknell Racing Products, Bilstein Shocks, Brodix Cylinder Heads, Integra Shocks, MSD Ignitions, Miller Electric Manufacturing Company and Wrisco Industries.
About Rite Aid
Rite Aid Corporation is one of the nation’s leading drugstore chains with annual revenues of more than $27 billion and approximately 5,100 stores in 31 states and the District of Columbia. Information about Rite Aid, including corporate background and press releases, is available through the company’s website at http://www.riteaid.com.
