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Chevrolet Named As Official Car and Truck ofCamping World/FreedomRoads


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BOWLING GREEN, Ky.--Camping World, Americas largest retailer of RV supply and outdoor accessories and recreational vehicle sales, today announced a promotional partnership with Chevrolet making it the Official Car and Truck of the fast growing retailer. The partnership will provide for multiple promotional platforms and opportunities for the companies.

As part of the arrangement Camping World/FreedomRoads customers who purchase an RV will receive a $500 certificate toward the purchase of any General Motors vehicle. This offer is combinable on top of any public incentive program and serves as an added benefit to the Camping World customer experience.

Camping World Chairman and CEO Marcus Lemonis expressed his enthusiasm remarking, My family owned a successful Chevrolet dealership in Miami for many years so I grew up with the Chevrolet brand. My career has come full circle with this partnership. Lemonis added, This is a historic alliance between two great brands that will benefit from being side by side in many places. The value will extend right to our customers and were thrilled to have that opportunity.

In honor of this partnership Camping World/FreedomRoads and Chevrolet have teamed up as the title sponsors of the Busch Series event in Daytona, FL. The Camping World 300 presented by Chevrolet will kick off the NASCAR Busch Series season on February 16 at famous venue known as "The World Center of Racing." It will be a prelude to the most anticipated race in motorsports - the 50th anniversary running of the Daytona 500 scheduled for February 17, 2008.

Camping World also has an active Motorsports program with NASCAR sponsorships which will include over 60 events in the 2007 Nextel Cup, Busch and Craftsman Truck Series with co-sponsor RVs.com. Team drivers include Kevin Harvick, Clint Bowyer, Cale Gale, and Ron Hornaday.

About FreedomRoads & Camping World

FreedomRoads & Camping World is Americas largest RV and outdoor retailer serving a brisk and growing demand for the RV lifestyle. After having successfully co-located for several years at selected locations, FreedomRoads, a dynamic national network of well-established local and regional RV dealerships and Camping World, Americas largest direct marketer and specialty retailer of RV and outdoor camping accessories, service and RV sales, joined together to provide consumers with greater choice, convenience and value. Today, with revenues exceeding $1.7 billion, the company serves RV enthusiasts with more than 130 retail locations.

In addition to the sale, finance and service of recreational vehicles and specialty retail, FreedomRoads & Camping World also provides expanded products and services to enhance and protect the RV lifestyle. This includes: the President's Club customer loyalty program; in-store Performance Centers featuring RV and Car Insurance and Roadside Assistance Service; Camping World RV Institute technical certification/training program; Goodwill Ambassador Program; and the new campground discount program, Camp Club USA.

For more information, visit us online at www.FreedomRoads.com or www.campingworld.com

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