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2007 Tokyo Motor Show: Hyundai Lifts The Wraps On Three New Vehicles - VIDEO ENHANCED

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Hyundai QarmaQ

• QarmaQ Advanced Technology Demonstration Vehicle

• Japanese market premiere of i-30 hatchback

• Universe Inter-City Luxury Express Coach

EDITOR'S NOTE: This page contains two feature videos; one for the QarmaQ and one for the i30. Click the PLAY buttons to watch.

SEE ALSO: Hyundai Buyers Guide

TOKYO - October 24, 2007: Hyundai unveiled a trio of new models at the 40th Tokyo Motor Show led by the i30 hatchback which will reinvigorate Hyundai's sales in Japan.

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Hyundai i30
i30, the Hatchback with European Sensibilities Following the introduction earlier this year of the i-30 5-door hatchback at the Geneva Auto Show, Hyundai is proud bring the i-30 to Japan. Designed at the company's Russelsheim Design Center in Germany, the i30 is a true European thoroughbred which takes aim at the C-segment. Customer expectations in this largest, and most hotly-contested of segments are always rising and with the all-new i30 Hyundai sets out to meet and exceed those expectations.

Designed for those who want stylish practicality with a distinctive dash of sporting flair, the i30 will capture discerning Japanese customers who want something different, but with proven integrity and quality. Initially available as a 5-door hatchback and to be joined by an estate car, the i30 opens a new chapter for Hyundai in Japan.

QarmaQ Advanced Technology Demonstration Vehicle
QarmaQ, a sporty crossover coupe. is Hyundai's Advanced Technology Demonstration Vehicle (ATDV) that showcases environmentally progressive technologies led by the innovative “Elastic Front™”, an innovative solution that can help reduce the risk of severe injuries in Crossover Utility Vehicles (CUV) pedestrian collisions.

Designed at Hyundai Motor Europe's Design and Technical Center in Russelsheim and engineered in close cooperation with GE Plastics, QarmaQ develops and validates over 30 key technologies, which will be selectively incorporated into Hyundai’s new models to be rolled out from 2008-2014.

“At Hyundai, we believe in innovation for humanity, and QarmaQ demonstrates our commitment to safety innovation and our determination to bring more environmentally responsible technologies to the market,” said Dr. Kwon Moon-Shik, Hyundai Motor's vice president of advanced technology. “We chose to partner with GE Plastics because of their commitment to the environment and their wide range of innovative materials and technical capabilities. Technologies from QarmaQ will provide Hyundai owners with a safer, more environmentally responsible car and a better driving experience.”

The QarmaQ is lighter, stronger and more economical than any current production CUV in its class. It also offers significant recycling advantages both in construction and eventual disassembly. In short, it is a viable and realistic glimpse of the future potential of personal automotive transport.

Universe, All-New Inter-City Luxury Express Coach

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Hyundai Universe coach
Also at this year's Tokyo Show, Hyundai's Commercial Vehicle Division will be displaying the company's all-new Universe inter-city express coach which it plans to launch in the Japanese market in the very near future.

Established in 1967, Hyundai Motor Co. has grown into the Hyundai-Kia Automotive Group which was ranked as the world’s sixth largest automaker in 2005 and includes over two dozen auto-related subsidiaries and affiliates. Employing over 68,000 people worldwide, Hyundai Motor posted US$58.1 billion in sales in 2005 (on a consolidated basis). Hyundai vehicles are sold in 193 countries through some 5000 dealerships and showrooms.