AutoMedia Becomes Blue Flame 6

Full-Service Automotive Marketing Agency Expands to Six Divisions

PHOENIX, Oct. 9 -- As a reflection of recent growth and expansion to include extensive interactive services, AutoMedia has re-launched as Blue Flame 6. Founded in 1990, the agency serves the automotive industry with a full spectrum of marketing services.

The name Blue Flame 6 honors the innovative engine that powered the original Corvette, agency President Alexi Venneri said. It also signifies the agency's expansion with the launch of six distinct divisions.

"When GM introduced the Corvette in 1953, it was powered by a six-cylinder, 235 cubic inch, 155 horsepower engine known as the Blue Flame 6," Venneri said. "The car was revolutionary and the engine was powerful -- a perfect combination of innovation, performance and efficiency. Just like our agency."

Blue Flame 6 differs from traditional marketing agencies in two crucial ways, Venneri explained. "First, we have 17 years of expertise and experience serving the complex, specialized needs of the automotive retail industry. Second, we have multiple strengths covering an exceptionally broad range of media -- from print to electronic to full-service interactive marketing and everything in between," Venneri said. "That creates a unique set of competitive advantages for us and for our clients."

With six divisions, 23 employees and more than 80 clients, Blue Flame 6 stays ahead of the curve with innovative strategies and cutting edge technology. "We are committed to giving our clients a strong competitive advantage including access to the newest interactive advertising mediums," Venneri said.

  The agency's six divisions include:

   -- Auto Media (traditional media and production including broadcast,
      cable, radio, print, outdoor, direct mail, public relations and
      communications strategy)
   -- Auto Interactive (website design and maintenance, e-newsletters,
      e-mail marketing, online display, search engine optimization, search
      engine marketing)
   -- Strategic Branding (brand development, strategy, creative design
      including logos, jingles, brochures and special projects)
   -- Creative Events (tent sales, grand openings, tradeshows, sponsorships,
      onsite themed elements, sweepstakes, community relations and special
      projects)
   -- Customer Retention (retention campaigns, rewards programs, loyalty
      marketing, service marketing, onsite/point of purchase marketing)
   -- Market Research (advertising campaign measurement, media preference
      tracking, data mining, customer mapping, customer surveys, mystery
      shopping and in-depth profiling)

  About Blue Flame 6

Blue Flame 6 is a full-service agency specializing in strategy and creative execution across traditional and new media channels. Blue Flame 6, previously operating as AutoMedia, has been serving the unique and highly specialized needs of the automotive retail industry since 1990. The agency's six divisions include Auto Media, Auto Interactive, Strategic Branding, Creative Events, Customer Retention and Market Research.

Blue Flame 6 has offices in Phoenix and Dallas. For more information, please visit the web site at http://www.blueflame6.com/ or call (602) 285-0315.