Ford Crossovers Soar In August 2007; Overall Sales Decline
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SEE ALSO: Lincoln Buyers Guide
SEE ALSO: Jaguar Buyers Guide
SEE ALSO: Volvo Buyers Guide
SEE ALSO:
Sales for the redesigned 2008 model Ford Escape and Mercury Mariner crossovers were higher in August. Escape sales were 11,960, up 4 percent, and Mariner sales were 2,939, up 6 percent.
Sales for the new Ford Expedition (up 17 percent) and Lincoln Navigator (up 57 percent) also were higher than a year ago. Expedition sales were up for the twelfth consecutive month.
The Lincoln brand posted its eleventh month in a row of higher retail sales. In August, total Lincoln sales were up 16 percent (retail up 17 percent). Year-to-date, total Lincoln sales were up 13 percent (retail up 14 percent). Lincoln's rebound reflects the new Lincoln MKX crossover, the new Lincoln MKZ sedan and the redesigned Navigator.
Land Rover dealers reported record August sales of 4,853, up 32 percent, reflecting the addition of the all-new LR2 crossover. Land Rover sales were up 6 percent year-to-date.
North American Production
In the fourth quarter 2007, the company plans to produce 640,000 vehicles, up 6 percent compared with the fourth quarter 2006. In the third quarter 2007, the company plans to produce 640,000 vehicles, unchanged from the previous forecast.
"Our plan remains to align production capacity and inventories with consumer demand," said Fields. "Our second half production is in line with this thinking."
FORD MOTOR COMPANY AUGUST 2007 U.S. SALES
August Month % August CYTD %
2007 2006 Change 2007 2006 Change
Sales By Brand
Ford 180,282 214,759 -16.1 1,465,888 1,707,123 -14.1
Mercury 12,296 15,417 -20.2 118,340 133,301 -11.2
Lincoln 10,423 8,979 16.1 92,685 82,132 12.8
Jaguar 1,359 1,704 -20.2 10,956 15,350 -28.6
Volvo 9,119 10,582 -13.8 72,476 79,997 -9.4
Land Rover 4,853 3,671 32.2 31,884 30,058 6.1
Total Ford
Motor Company 218,332 255,112 -14.4 1,792,229 2,047,961 -12.5
Memo: Cars and
Trucks
Cars 64,864 97,801 -33.7 592,174 787,130 -24.8
Trucks 153,468 157,311 -2.4 1,200,055 1,260,831 -4.8
Total Ford
Motor Company 218,332 255,112 -14.4 1,792,229 2,047,961 -12.5
FORD BRAND AUGUST 2007 U.S. SALES
August Month % August CYTD %
2007 2006 Change 2007 2006 Change
Crown Victoria 3,340 5,091 -34.4 42,668 46,642 -8.5
Taurus (New) 4,482 0 NA 14,350 0 NA
Five Hundred 1,369 6,046 -77.4 33,934 62,028 -45.3
Fusion 12,511 15,468 -19.1 100,553 100,169 0.4
Focus 13,282 15,562 -14.7 123,158 126,670 -2.8
Mustang 11,512 17,933 -35.8 99,537 118,928 -16.3
Taurus (Old) 0 13,263 -100.0 0 125,185 -100.0
Thunderbird 0 0 NA 0 469 -100.0
GT 0 143 -100.0 231 1,365 -83.1
Total Ford 46,496 73,506 -36.7 414,431 581,456 -28.7
Cars
Escape 11,960 11,459 4.4 116,605 112,968 3.2
Edge 10,165 0 NA 78,044 0 NA
Taurus X 3,722 0 NA 4,580 0 NA
Freestyle 1,141 4,057 -71.9 22,766 45,474 -49.9
Explorer 11,929 16,076 -25.8 97,845 127,569 -23.3
Expedition 6,883 5,894 16.8 65,386 53,832 21.5
Excursion 0 0 NA 0 965 -100.0
Freestar 0 2,370 -100.0 2,390 42,253 -94.3
Econoline/
Club Wagon 12,821 15,189 -15.6 118,866 119,829 -0.8
Ranger 4,783 7,986 -40.1 53,415 65,122 -18.0
F-Series 69,220 76,804 -9.9 481,146 545,963 -11.9
Low Cab Forward 266 282 -5.7 2,114 2,473 -14.5
Heavy Trucks 896 1,136 -21.1 8,300 9,219 -10.0
Total Ford
Trucks 133,786 141,253 -5.3 1,051,457 1,125,667 -6.6
Total Ford
Brand 180,282 214,759 -16.1 1,465,888 1,707,123 -14.1
LINCOLN AND MERCURY BRAND AUGUST 2007 U.S. SALES
August Month % August CYTD %
2007 2006 Change 2007 2006 Change
Grand Marquis 2,245 4,036 -44.4 35,543 43,383 -18.1
Sable (New) 1,375 0 NA 4,671 0 NA
Montego 612 1,728 -64.6 10,143 16,244 -37.6
Milan 3,013 4,156 -27.5 25,084 25,108 -0.1
Total Mercury Cars 7,245 9,920 -27.0 75,441 84,735 -11.0
Town Car 855 2,614 -67.3 24,969 26,989 -7.5
LS 0 745 -100.0 0 7,922 -100.0
MKZ 3,216 3,239 -0.7 22,948 21,938 4.6
Total Lincoln Cars 4,071 6,598 -38.3 47,917 56,849 -15.7
Total Mercury
and Lincoln Cars 11,316 16,518 -31.5 123,358 141,584 -12.9
Mariner 2,939 2,770 6.1 25,151 23,852 5.4
Mountaineer 2,112 2,160 -2.2 17,048 21,403 -20.3
Monterey 0 567 -100.0 700 3,311 -78.9
Total Mercury Trucks 5,051 5,497 -8.1 42,899 48,566 -11.7
MKX 3,421 0 NA 23,145 0 NA
Navigator 2,163 1,374 57.4 15,765 15,053 4.7
Aviator 0 0 NA 0 1,711 -100.0
Mark LT 768 1,007 -23.7 5,858 8,519 -31.2
Total Lincoln Trucks 6,352 2,381 166.8 44,768 25,283 77.1
Total Mercury
and Lincoln Trucks 11,403 7,878 44.7 87,667 73,849 18.7
Total Mercury
and Lincoln Vehicles 22,719 24,396 -6.9 211,025 215,433 -2.0
Total Lincoln Brand 10,423 8,979 16.1 92,685 82,132 12.8
Total Mercury Brand 12,296 15,417 -20.2 118,340 133,301 -11.2
JAGUAR BRAND AUGUST 2007 U.S. SALES
August Month % August CYTD %
2007 2006 Change 2007 2006 Change
XJ 401 408 -1.7 2,901 3,748 -22.6
S-TYPE 268 422 -36.5 2,573 4,619 -44.3
X-TYPE 267 481 -44.5 2,206 3,940 -44.0
XK 423 393 7.6 3,276 3,043 7.7
Total Jaguar 1,359 1,704 -20.2 10,956 15,350 -28.6
VOLVO BRAND AUGUST 2007 U.S. SALES
August Month % August CYTD %
2007 2006 Change 2007 2006 Change
C30 26 0 NA 51 0 NA
S40 1,463 1,912 -23.5 13,513 16,210 -16.6
V50 211 326 -35.3 1,961 2,760 -28.9
S60 1,950 2,487 -21.6 13,529 18,488 -26.8
V70 430 571 -24.7 2,512 4,101 -38.7
XC70 870 1,326 -34.4 8,036 9,068 -11.4
C70 293 481 -39.1 3,213 2,167 48.3
S80 1,320 296 345.9 8,650 5,014 72.5
XC90 2,556 3,183 -19.7 21,011 22,189 -5.3
Total Volvo 9,119 10,582 -13.8 72,476 79,997 -9.4
LAND ROVER BRAND AUGUST 2007 U.S. SALES
August Month % August CYTD %
2007 2006 Change 2007 2006 Change
Range Rover 1,212 943 28.5 7,822 7,512 4.1
Range Rover Sport 1,816 1,427 27.3 10,744 11,259 -4.6
LR3 787 1,296 -39.3 7,921 11,250 -29.6
LR2 1,038 0 NA 5,396 0 NA
Discovery 0 0 NA 0 1 NA
Freelander 0 5 -100.0 1 36 -97.2
Total Land Rover 4,853 3,671 32.2 31,884 30,058 6.1
