Mercedes-Benz USA Offers a First for U.S. Drivers: Destinations Straight From Internet to Car

Partnership with Google and Yahoo! Maps Enables New Telematics Innovation

MONTVALE, N.J., Aug. 29 -- Mercedes-Benz USA (MBUSA) today announced a first for U.S. drivers: the ability to send directions directly from their computers to their vehicles. The new technology, called Search & Send, which will be available September 5, has been developed in partnership with Google, Yahoo! and DaimlerChrysler Research, Engineering and Design North America (Palo Alto, CA). It is being phased into the Mercedes-Benz model line starting with select vehicles equipped with Tele Aid, the company's telematics and emergency response system.

The Search & Send feature allows drivers to plot destinations, addresses and points of interest through the highly popular map sections of the Google or Yahoo! Maps websites and then simply click on a newly introduced "Send to Car" icon. The information is then sent directly to the vehicle's GPS navigation unit. When the driver gets into the vehicle, pushing the i-button of the Tele Aid system downloads the destination directly to the vehicle's navigation system and prompts the driver as to whether to start route guidance immediately or save the information for later use.

"Given the increasing amount of time people spend in their vehicles, we're always looking for ways to make that time more productive, efficient and enjoyable," said Sascha Simon, manager of telematics for MBUSA. "The advantage to Search & Send is that customers can surf the Internet from their home computers -- or from any Internet-connected device such as a PDA or cell phone -- pick out where they want to go, utilize Google or Yahoo! Maps to get the directions and then send the information to their vehicle. Then they get in the car and go, without having to input addresses into the GPS system. They can also have friends or family pull down a destination and send the information to them in the car. We think this will be an extremely well- received progression in our telematics service. It's this type of convenience that customers are looking for, delivered in an intelligent and simple way."

The Search & Send feature debuts not only on high-end Mercedes-Benz models -- the S-Class sedan and CL-Class coupe -- but also on the much-anticipated new-generation C-Class model line which is currently arriving at dealer showrooms across the country. Search & Send will be phased in on additional Mercedes-Benz models during the coming year.

The Mercedes-Benz Tele Aid system, pioneered in 1998 and provided through Texas-based ATX Group, provides information and location-specific roadside assistance, stolen vehicle recovery and emergency assistance to subscribing Mercedes-Benz owners at the touch of a button.

Additional information on Search & Send is available at www.mbusa.com/searchandsend.

About Mercedes-Benz USA

Mercedes-Benz USA (MBUSA), headquartered in Montvale, New Jersey, is responsible for the sales, marketing and service of all Mercedes-Benz products in the United States. In 2006, MBUSA achieved an all-time sales record of 248,080 new vehicles, setting the highest sales volume ever in its history and achieving 13 consecutive years of sales growth. More information on MBUSA and its products can be found on the Internet at www.mbusa.com.

About Yahoo

Yahoo! Inc. is a leading global Internet brand and one of the most trafficked Internet destinations worldwide. Yahoo!'s mission is to connect people to their passions, their communities, and the world's knowledge. Yahoo! is headquartered in Sunnyvale, California.

About ATX

Based in Dallas-Fort Worth, Texas, and Dusseldorf, Germany, ATX Group is the world's largest provider of personalized telematics services for the automobile industry, serving both North America and Europe. ATX telematics services are designed to provide enhanced safety, security and driving convenience to vehicle owners. These services include location-specific emergency and roadside assistance, automatic collision notification, stolen vehicle recovery, remote diagnostics and real-time traffic and navigation assistance. ATX also customizes telematics services designed to help automobile manufacturers and their affiliated dealerships to use telematics data to reduce costs, enhance vehicle servicing, and more closely manage customer relationships. For more information, visit www.atxg.com.