Kia confirms up to 19-model line-up for new pro_cee'd

(SEOUL) August 21, 2007 -- The World Premiere of the new Kia pro_cee'd at the Frankfurt International Motor Show on 11 September marks a major expansion of the popular Kia cee'd European family of cars - with a 19-model line-up of three-door hatchbacks scheduled to go on sale early next year. Longer, lower and lighter than its five-door sister car, the pro_cee'd brings more style and more sportiness to the C-segment in Europe.

"The new Kia pro_cee'd offers consumers sensationally stylish looks with a truly sporty feel to the driving experience, while also retaining most of the practicality and versatility of the popular cee'd five-door hatchback," enthuses Jean-Charles Lievens, Senior Vice President Kia Motors Europe. "With performance, ride and handling that is even more responsive, the pro_cee'd will attract European consumers who find three-door cars particularly appealing."

The 4250 mm long pro_cee'd delivers class-leading passenger and luggage space. The cee'd family wheelbase (2650 mm) is retained, so despite its lowered, sporty appearance, pro_cee'd provides generous legroom front and rear, and luggage capacity with the rear seats upright matches the five-door model.

"With the pro_cee'd we have communicated sportiness mostly through the car's exterior design," explains Gregory Guillaume, Chief Designer Kia Motors Europe. "At the front, we have extended the nose by 10 mm and introduced a shallower grille, new-style headlamps, a wider, lower bumper with a prominent lip spoiler, a deeper central air intake and larger fog lights set in elliptical depressions.

"It is the side profile that makes pro_cee'd truly distinctive. The windscreen is much shallower and the vehicle height is reduced by 30 mm. The doors, which are 276 mm longer than the front doors of the five-door cee'd model, have a unique design with a more prominent swage line that highlights the sporty character of this model and a beltline that rises much more steeply towards the rear of the car.

"The side window, C-Pillar and tailgate spoiler are all new and although the rear screen is steeply raked, rear headroom remains good. Unlike other cee'd models, the exhaust tailpipe on the pro_cee'd is boldly displayed," concludes Guillaume.

The larger pro_cee'd doors, with their extra-wide 70 degree openings, ensure good access to the rear seats. To boost practicality, Kia's designers re-styled the rear seat cushion, which is now fixed, and re-engineered the 60/40 split backrest so that it is easy to release and simply folds down onto the cushion with no need to remove the headrestraints.

With pro_cee'd, Kia is offering customers the full choice of cee'd family powertrains - five Euro4 compliant engines, with power outputs covering a 90 ps to 143 ps range, and three transmissions - as offered in the five-door hatchback and wagon models.

Like its siblings, pro_cee'd will also be available with three equipment levels, LX, EX and TX, plus 12 exterior colours and a wide range of optional extras - so that each customer can create a 'personalised' vehicle to suit their needs and tastes.

The optional Sports Pack, which comprises 17-inch alloy wheels with 225/45 R17 tyres, stiffer dampers, sport-concept interior trim (with 'tyre-track' pattern fabric and silver stitching, plus alloy pedals and stainless-steel door-scuff plates) is expected to be a popular choice with pro_cee'd buyers.

The Kia factory in Zilina, Slovakia will be manufacturing a total of 19 pro_cee'd derivatives, but the model line-up in Kia dealer showrooms may vary country-to-country, depending on local market requirements.

Kia Motors Corporation (www.kia.com-- one of the fastest growing automakers in the world -- was founded in 1944 and is Korea's oldest manufacturer of motor vehicles. As part of the Hyundai-Kia Automotive Group, Kia aims to become one of the world's premier automotive brands. Kia's 12 manufacturing and assembly operations in 8 countries produce more than 1.3 million vehicles a year that are sold and serviced through a network of distributors and dealers covering 165 countries. Kia today has over 33,000 employees and annual revenues of almost $19 billion. It is the major sponsor of the Australian Tennis Open and an official worldwide sponsor of the Davis Cup. From 2007 to 2014, Kia will be an official automotive partner of FIFA -- the governing body of the FIFA World Cup. Kia Motors Corporation's brand slogan -- "The Power to Surprise" -- represents the company's global commitment to surpassing customer expectations through continuous automotive innovation.