Toyota's 'Highway to the Future: Mobile Hybrid Experience' Puts You Behind the Wheel


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Hybrid and Interactive Exhibits at the Missouri State Fair Gives Attendees Hands-On Hybrid Experience

SEDALIA, MO - August 15, 2007: Toyota is bringing a nationwide tour called "Highway to the Future: Mobile Hybrid Experience" to the Missouri State Fair on August 17-19, 2007.

The hands-on "Highway to the Future: Mobile Hybrid Experience" is designed to provide attendees with the opportunity to experience Toyota's Hybrid Synergy Drive system, which is found in the Prius, Camry hybrid and Highlander hybrid vehicles, for themselves.

There are four distinct interactive learning areas within the exhibit. "Alternative Fuels: Fueling the Future," identifies the differences in the various types of alternative fuels and how they are produced. "Environment and Resources: Small Steps, Big Difference" shows attendees what they can do to make a difference to the environment. The Prius Driving Experience simulates the current Hybrid Synergy Drive technology which allows visitors to interact with the system while on- screen instructions offer driving tips. The "Hybrid Technology: Not All Hybrids are Created Equal" exhibit gives visitors a better understanding of the various hybrid technology options on the market and how hybrids benefit the consumer and environment.

Exhibit hours are from 9 a.m. - 9 p.m. on August 17-18 and from 9 a.m. - 6 p.m. on August 19. The event takes place at the Missouri State Fairgrounds, Sedalia, Mo.

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