R. L. Polk & Co. Introduces On-Line Tool to Help Media Companies Increase Automotive Ad Sales

SOUTHFIELD, Mich., Aug. 6, 2007; R. L. Polk & Co. launched Polk's On-Line Media Reports-a new tool providing on-line access to interactive reports for the media industry. These pre-formatted, comprehensive reports provide automotive industry insight to media companies so they can better consult with automotive advertising buyers.

The information in these reports helps media personnel quickly understand automotive buying trends, market share and identifies opportunities for making smarter advertising recommendations to their automotive customers.

"Our customers asked for a simpler, more efficient means to work with our data. This new tool is the direct result of their requests," said Audrey Takacs, Polk vice president of Strategic Markets. "These reports arm media sales or research organizations with critical automotive information to create stronger presentations and present a more consultative image with advertising buyers."

"This new tool from Polk has been a tremendous asset to Entravision," said Susan Knoll, vice president/director of research at Entravision Communications. "Given the importance of the automotive category to our business, this new tool allows us to better serve our clients with more detailed automotive data, historical comparisons, and precise geographic analysis. We are excited to 'hit the streets' with this new product."

Polk's On-Line Media Reports are just one of many offerings aimed at helping media companies increase their sales. Full details may be found at www.usa.polk.com.

About R. L. Polk & Co.

R. L. Polk & Co. is the premier provider of automotive information and marketing solutions. Polk collects and interprets global data, and provides extensive automotive business expertise to help customers understand their market position, identify trends, build brand loyalty, conquest new business and gain a competitive advantage. Polk helps automotive manufacturers and dealers, automotive aftermarket companies, finance and insurance companies, advertising agencies, media companies, consulting organizations, government agencies and market research firms make good business decisions. A privately held global firm, Polk is based in Southfield, Mich. with operations in Australia, Canada, China, France, Germany, Japan, the Netherlands, Spain, the United Kingdom and the United States