Toyota Tundra Gains Sales Traction

2007 Toyota Tundra

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Washington DC August 6, 2007; The AIADA newsletter reports that after a shaky start, the redesigned Toyota Tundra is gaining traction.

Automotive News reported today that the Tundra is on track to meet its goal of 200,000 sales for the year. Sales have been aided by generous incentives, but Toyota throttled them back this month.

Tundra sales are modest compared with pickup sales at GM, Ford, and Chrysler. But doubts that Toyota could crack the segment are fading.

Toyota built a $1.28 billion plant in San Antonio to assemble the redesigned Tundra. The pickup is also assembled in Princeton, Ind.

Dane Crowe, general sales manager at McCree Ford in Dickinson, Texas, near Houston, said his store has felt the Tundra's arrival. Says Crowe: "When you've got a new vehicle like the Tundra that comes out immediately with huge incentives, it makes it attractive and makes it hard for people not to cross-shop."

According to J.D. Power and Associates' Power Information Network, 40.3 percent of Tundra buyers traded in a Toyota vehicle for their new truck. This indicates that Toyota relies on the Toyota faithful for a significant portion of Tundra sales.