Hyundai's First Harlem Dealership Opens

Potamkin East Harlem Auto Mall Expands to Bring Import Brands Back to Harlem

EAST HARLEM, N.Y., July 24, 2007 -- Hyundai Motor America (HMA) is pleased to announce that the Potamkin East Harlem Auto Mall has completed a major expansion in the number of new car lines represented at the facility. For the first time in its history HMA will have a dealership in Harlem. Hyundai joins Mitsubishi as the only import brands represented in the area, marking a significant milestone in the economic revival of the region.

Robert Potamkin, chairman of the Potamkin Auto Group, said, "We are delighted that Korean manufacturer Hyundai and Japanese manufacturer Mitsubishi have chosen us to represent them in New York City and to have their facility located in East Harlem. This commitment to East Harlem is a tremendous vote of confidence in the future of the community."

"With no current dealership operations in Manhattan, Potamkin Hyundai becomes Hyundai's flagship operation," said Dave Zuchowski, Hyundai's vice president, national sales. "The dealership's location in economically- resurgent Harlem gives it the unique opportunity to tap into the enthusiasm of this vibrant region."

The Auto Mall, located on East 128th and 127th Streets and Second Avenue, is the largest automobile facility in New York City and is the only dealership located north of West 60 St in Manhattan.