Rolls-Royce Celebrates Opening of Beijing Showroom

BEIJING - July 22, 2007: A new Rolls-Royce showroom was officially opened Friday in Beijing by Mr Colin Kelly, the Asia Pacific Regional Director of Rolls-Royce Motor Cars. This is one of five Rolls-Royce showrooms in Greater China.

The new showroom is located at The Regent Hotel, Beijing on Jinbao Street, in the city's commercial district. The spacious showroom combines traditional and modern design, reflecting Rolls-Royce brand values. A special customer room provides an exquisite and private environment for the brand's prestigious customers.

Mr Kelly said, “We are delighted to open this outstanding new showroom in Beijing. Since our first deliveries to China in 2003, sales have grown consistently and in 2006 grew by more than 60 per cent compared to 2005. This made China the region our third largest market in the world for Rolls-Royce, behind the USA and the UK. We anticipate further growth in China this year and beyond and expect to open more showrooms in the coming months.”

The other showrooms in Greater China are located in Chengdu, Guangzhou, Shanghai and Hong Kong.

Mr Kelly unveiled the new Phantom Drophead Coupé at the opening, the first time the new convertible has been shown in Beijing. Also attending the ceremony were the Director of Trade and Investment for China at the British Embassy Beijing, Mr Alastair Morgan, and the Rolls-Royce Motor Cars General Manager for Greater China, Ms Jenny Zheng.

In 2007, Rolls-Royce will have a three model line-up, with the new convertible set to join the two four-door models in China in the 4th quarter of 2007. The Phantom remains the best-selling super luxury car in the world, with sales in 2006 at a 16-year-high. A new Rolls-Royce model, priced slightly below the Phantom, will be launched around the turn of the decade.

The Rolls-Royce Motor Cars Beijing showroom is located at: Unit 106-108, The Regent Beijing, No. 99 Jinbao Street, Beijing