Hey Dude - LA' ians Impressed With Toyota Tundra

2007 Toyota Tundra

>b>SEE ALSO: Toyota Buyers Guide For Tundra Specs

Washington DC June 29, 2007; The AIADA newsletter reported that the L.A. Times has conducted an in-depth review of Toyota's newest pick up truck – the Tundra.

Admittedly, there have been some problems with the Tundra, on sale since February. For example, this spring, there was a minor but symbolic gaffe with a few faulty camshafts in the truck's 5.7-liter V8s. However, sales of Tundras continue to gain strength.

For the first five months of 2007, for example, Tundra's sales passed the other Asian transplant full-sizer, the Nissan Titan, 61,113 to 28,668. The Times credits the Tundra's success, and Toyota's success, to it's incredible marketing strategy.

Boiled down, it says that Toyota has been in the U.S. for 50 years; it employs American workers and pays them good wages. Bottom line: Toyota is as American as it gets.

The net effect is that Toyota, by dint of careful and crafty message-shaping, has all but defused whatever nativism might reside in the pickup segment.