Porsche Ranked Highest in J.D. Power and Associate's 2007 Automotive Performance, Execution and Layout Study

ATLANTA--Representing the latest in a string of consumer studies documenting the high regard U.S. consumers have for Porsche, J.D. Power and Associates’ 2007 Automotive Performance, Execution and Layout (APEAL) Study^SM today rated the brand number-one overall, for the third year in a row. The Study, now in its 12th year, measures owner delight with the design, content, layout and performance of their new vehicles.

“We are proud to again be recognized so significantly by J.D. Power and Associates,” said Peter Schwarzenbauer, president and CEO, Porsche Cars North America. “Having been ranked best nameplate in the organization’s Initial Quality Study^SM (IQS) earlier this month, we have reaffirmed our standing as the brand of choice for consumers and industry experts alike.”

Porsche received an overall nameplate score of 849. Both the Porsche Cayman and the Porsche Boxster remarkably held their APEAL standing for two consecutive years as the number one and two models, respectively, in the Compact Premium Sporty Car segment.

APEAL measures how gratifying a new vehicle is to own and drive. The Study is designed to complement the IQS study, which focuses on problems experienced by owners during the first 90 days of ownership.

“In both the APEAL and IQS studies our customers have demonstrated their absolute satisfaction with the design and performance of our vehicles,” noted Schwarzenbauer. “These achievements emphasize the excellence and innovation we bring to every car we build.”

The 2007 APEAL Study is based on responses gathered between February and May 2007 from more than 91,000 purchasers and lessees of new 2007 model-year cars and trucks who were surveyed after the first 90 days of ownership.