TaxiTech(TM) Approved to Provide Interactive Touch Screens for New York City Taxi Passengers


PHOTO (select to view enlarged photo)
TaxiTech's eTaxi lets passengers check movie times and pay by credit. More features are on the way. Ed Sloam is a company co-founder. (Photo by Peter Monsees, Bergen Record)

System Rated No. 1 in Wide-Ranging Passenger Survey Conducted by TLC

As seen on Fox TV

NEW YORK, June 12 -- TaxiTech(TM), a leading provider of new technology for taxicabs, together with its vendors Ingenico, Apriva and Grey Island Systems, announced today that it has been approved by the New York City Taxi and Limousine Commission (TLC) to offer its highly-praised system, eTaxi(TM), to New York City's 13,000 taxicabs.

TaxiTech's platform, currently installed in 50 taxis, already earned the accolades of New Yorkers, 76% of whom rated the system "Excellent" in a recent survey by TLC - by far the highest rating of any vendor in the program. eTaxi(TM) features not only the largest interactive passenger touch screen on the market, with entertainment and useful information for passengers, but also enables passengers to pay for fare by credit card.

Today TaxiTech launched its initial promotion for the technology, offering the most attractive commercial terms available to New York City medallion taxi owners. TaxiTech will share significant advertising revenue with them. "Through extensive third party market research conducted by the City, we have proven that it is possible not only to satisfy the City's rigorous testing requirements, but also to gain highly favorable 'Excellent' ratings from the riding public," said Ed Sloam, President of TaxiTech. "We are proud to achieve that goal while also meeting the specialized requirements of the taxi industry."

TaxiTech is the only industry vendor with a sales, installation and service facility in Manhattan. The company has invited the taxi community to participate in demonstrations and training programs at its West 57th Street location.

TLC's approval marks the culmination of 3 years of development and testing by the company's in-house technology team working closely with a global consortium of vendors. Ingenico, a worldwide provider of electronic payment and secure transaction solutions, with over 10 million terminals deployed, provides the in-cab computer that manages the touch screen, payment system, and other technology components in the vehicle. Ingenico has rolled out similar technology in over 25,000 taxis worldwide. Apriva, the industry leader in wireless point of sale and secure messaging applications, provides the high-performance gateway that powers TaxiTech's secure and ultra-fast payment processing solution. Grey Island Systems, a provider of advanced, real-time GPS/AVL information systems, provides eTaxi(TM) customers with text messaging, vehicle location and automated trip sheet services.

"New York City marks the first of many locales around the globe that will implement our technology enhancements to vastly improve the taxi passenger experience," said Jae Choi, Chairman of TaxiTech. "We are thrilled to participate in this historic moment."

About TaxiTech

TaxiTech uniquely combines three industries: interactive advertising and media; ground transportation; and wireless electronic payments. Using the eTaxi(TM) platform, TaxiTech enables advertisers to reach high income taxi passengers engaged by an appealing interactive user interface in a captive environment. The company enables taxi owners to better manage their taxi operations and gain new sources of income. Passengers benefit from TaxiTech's attractive content and entertainment on touch screens, as well as the ability to pay for fares quickly, conveniently, and safely, by credit card. TaxiTech sources products and services from best-of-class vendors that bring solid, substantial experience in their fields. The company operates facilities in New York, New York and Englewood, New Jersey. For more information about TaxiTech, visit www.taxitechnology.com.

About Ingenico

Throughout the world businesses rely on Ingenico for secure and expedient electronic transaction acceptance. Ingenico products leverage proven technology, established standards and unparalleled ergonomics to provide optimal reliability, versatility and usability. This comprehensive range of products is complimented by a global array of services and partnerships, enabling businesses in a number of vertical sectors to accept transactions anywhere their business takes them. For more information about Ingenico, visit www.ingenico-us.com.

About Grey Island Systems

Grey Island Systems International Inc. (TSX VENTURE: GIS), through its subsidiaries NextBus Inc. in Alameda, California, InterFleet, Inc. in New York, New York and Grey Island Systems, Inc. in Toronto, Canada, is a technology leader providing custom real-time GPS/AVL, security and telematics solutions as well as real-time passenger information systems to government and related fleets. To find out more about Grey Island's products and services, visit www.interfleet.com and www.nextbus.com.

About Apriva

Apriva is the leading wireless solutions provider integrating the hardware, software and network infrastructure required to develop and deploy high-performance high-reliability solutions in the Point of Sale (POS) and Secure Mobile Messaging markets. Apriva offers end-to-end solutions for Point of Sale that make it easy and cost-effective to develop, deploy and maintain highly secure and reliable business critical mobile applications. For more information about Apriva, visit www.apriva.com.

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