TORRANCE, Calif., June 1 -- Record May sales for American Honda Motor
Co., Inc., increased to 145,367, up from 141,810 in 2006, breaking the
previous May record set in 2004, the company announced today. The Honda
Division posted record May sales of 129,447, up from May 2006 results of
125,639.
With one additional selling day in May 2007, the daily selling rate*
(DSR) percentage change represents a 1.4 percent decline for American Honda
and a 0.9 percent decline for Honda Division. Year-to-date American Honda
sales increased to 625,994, up 1.0 percent.
Honda Division's new May record was bolstered by all-time record sales
of the compact Civic and subcompact Fit and a new May record for the CR-V
crossover SUV -- the best-selling SUV in the U.S. Civic sales of 39,993,
up 32.6 percent for the month, shattered an all-time record of 36,533 set
in August 2001. Civic Hybrid sales of 4,520, up 50.4 percent, also broke
the all- time record of 4,146 set in August 2005. Record May CR-V sales
increased by 35.9 percent to 19,513. Fit results of 5,361 achieved a new
all-time record.
"Small is big right now," said Dick Colliver, executive vice president
of American Honda. "Smaller vehicles have become more attractive for
multiple reasons and we expect this trend to continue for the time
being."
Additional large volume Honda Division products for May include the
Accord, 31,915; Odyssey, 15,235; and Pilot, 10,133. Ridgeline and Element
volume respectively totaled 3,600 and 3,187. Year-to-date, Honda Division
sales of 551,220 are up 2.5 percent with total car sales increasing by 3.9
percent and light truck sales increasing by 0.7 percent on a DSR basis.
Acura Division sales totaled 15,920. The recent introductions of the
completely redesigned MDX luxury SUV and all-new RDX crossover SUV pushed
Acura light truck sales up 82.6 percent to 6,635. The MDX posted strong May
sales of 4,623, up 27.2 percent versus last year and up 7.1 percent for the
year on a DSR basis.
*The daily selling rate is calculated with 26 days for May 2007, versus
25 for 2006.
For more information about Honda vehicles, please visit
http://www.honda.com/. For more information about Acura vehicles, please
visit http://www.acura.com/.
American Honda Vehicle Sales For May 2007
Month-to-Date Year-to-Date
May May DSR** May May DSR**
2007 2006 % Chg. 2007 2006 %Chg.
American Honda Total 145,367 141,810 -1.4% 625,994 614,778 1.0%
Total Car Sales 87,064 84,898 -1.4% 352,733 357,073 -2.0%
Total Truck Sales 58,303 56,912 -1.5% 273,261 257,705 5.2%
Honda Total Car
Sales 77,779 72,221 3.6% 310,766 296,620 3.9%
Honda Total Truck
Sales 51,668 53,418 -7.0% 240,454 236,964 0.7%
Acura Total Car
Sales 9,285 12,677 -29.6% 41,967 60,453 -31.1%
Acura Total Truck
Sales 6,635 3,494 82.6% 32,807 20,741 56.9%
Domestic Car Sales* 71,463 65,971 4.2% 283,116 287,234 -2.2%
Honda Division 65,703 59,994 5.3% 258,302 256,478 -0.1%
Acura Division 5,760 5,977 -7.3% 24,814 30,756 -20.0%
Domestic Truck Sales* 40,872 43,108 -8.8% 192,492 198,045 -3.6%
Honda Division 34,237 39,614 -16.9% 159,685 177,304 -10.6%
Acura Division 6,635 3,494 82.6% 32,807 20,741 56.9%
Import Car Sales 15,601 18,927 -20.7% 69,617 69,839 -1.1%
Honda Division 12,076 12,227 -5.0% 52,464 40,142 29.7%
Acura Division 3,525 6,700 -49.4% 17,153 29,697 -42.7%
Import Truck Sales 17,431 13,804 21.4% 80,769 59,660 34.3%
Honda Division 17,431 13,804 21.4% 80,769 59,660 34.3%
MODEL BREAKOUTS BY
DIVISION
Honda Division Total 129,447 125,639 -0.9% 551,220 533,584 2.5%
Fit 5,361 5,248 -1.8% 18,156 9,040 99.3%
Accord* 31,915 36,967 -17.0% 153,431 145,529 4.6%
Memo: Accord Hybrid 439 520 -18.8% 1,702 2,849 -40.7%
Civic* 39,993 29,006 32.6% 137,288 138,744 -1.8%
Memo: Civic Hybrid 4,520 2,890 50.4% 13,895 13,154 4.8%
S2000 510 908 -46.0% 1,888 2,895 -35.3%
Insight 0 92 3 412 -99.3%
FCX 0 0 0 0
Odyssey* 15,235 16,887 -13.3% 64,822 72,941 -11.8%
Pilot* 10,133 12,856 -24.2% 56,261 59,288 -5.9%
CR-V* 19,513 13,804 35.9% 84,464 59,660 40.5%
Element* 3,187 5,216 -41.2% 16,728 22,125 -25.0%
Ridgeline 3,600 4,655 -25.6% 18,179 22,950 -21.4%
Acura Division Total 15,920 16,171 -5.3% 74,774 81,194 -8.6%
RSX 12 2,125 -99.5% 287 8,311 -96.6%
TL* 5,760 5,977 -7.3% 24,814 30,756 -20.0%
TSX 2,859 3,520 -21.9% 14,007 16,664 -16.6%
RL 653 1,047 -40.0% 2,858 4,680 -39.4%
NSX 1 8 -88.0% 1 42 -97.6%
MDX* 4,623 3,494 27.2% 22,388 20,741 7.1%
RDX* 2,012 0 10,419 0
Selling Days 26 25 127 126
*Honda and Acura vehicles are made of domestic and global sourced
parts.
** Daily Selling Rate
