INDIANAPOLIS 500 (INDIANAPOLIS) - RACING FANS GET JOOST WITH INDY 500, INDYCAR SERIES CHANNELS
The IndyCar® Series and Indianapolis 500 announced May 17 that racing fans around the world can find their favorite IndyCar® Series and Indianapolis 500 programming on Joost™, the world’s first broadcast-quality Internet television service.
The programming, available on the IndyVision channels on Joost, includes IndyCar Races, Indy 500 Films and exclusive IndyVision programming. Content on both channels is available on-demand to racing fans everywhere 24 hours per day, seven days per week.
“IndyVision programming on Joost represents the cutting edge of new media technology and will provide more of the content that our loyal fans have requested, while introducing new fans to the sport,” said Tony George, Indianapolis Motor Speedway CEO and Indy Racing League founder and CEO. “The Indianapolis Motor Speedway and Indy Racing League are the worldwide leaders in motorsports entertainment, and this new relationship with Joost is another example of our commitment to that leadership.”
More channels with Indianapolis 500, IndyCar Series and Indy Pro Series content are expected to be added to IndyVision in the near future, including Hardest Hits (crashes and safety), Up to SPEED (weekly updates) and LIFE in the Fastlane (lifestyle, behind the scenes).
Yvette Alberdingk Thijm, executive vice president of content strategy and acquisition for Joost, said: “Joost is the destination for entertaining, professionally-produced programming across all genres, and sports programming is a key area for us. IndyVision on Joost lets fans everywhere get their racing fix throughout the year, and helps the IndyCar Series and Indianapolis 500 expand their brands into previously untapped markets.”
Joost combines the best of full-screen television entertainment with the interactive and community benefits of the Internet to bring broadcast-quality video to viewers for free any time, anywhere. Great Internet features, such as search, chat and instant messaging, are built into the program so users can find shows quickly and talk to their friends while they watch.
Subscribers to The Wing and Wheel IMS e-mail newsletter and members of the INDY DownForce Fan Club received invitations to Joost on May 1. Currently in an expanded beta, invitations to Joost are available at http://www.joost.com/presents/indycar-series/.
Worldwide media also can see IndyVision programming on Joost during May in the IMS Media Center.
The Indianapolis 500 and IndyCar Series are among a variety of industry leaders with content featured on Joost. For more information on Joost, visit www.joost.com.