CSK Auto Kicks Off Spring with Hot Rides Giveaway

PHOENIX--CSK Auto, Inc., which operates more than 1,300 Checker, Schuck’s, Kragen and Murray’s Discount auto parts stores in 22 states, is giving away “Hot Rides” this spring in the form of a sleek new Ford Mustang convertible, the best selling Ford F-150 pickup truck, and even a new Ford Edge, the automaker’s athletic and highly touted “crossover” utility vehicle combining the flexibility of an SUV with the fuel economy and handling of a sports sedan.

The cars are all part of CSK’s new sweepstakes-style promotion that also includes a second tier of trendy automotive prizes like wireless backup cameras, AM-FM CD players with Bluetooth, and GPS navigation systems that talk.

Checker, Schuck’s, Kragen, and Murray’s customers wanting a chance at all these prizes are asked to visit a store and complete a simple entry form. Multiple entries are fine, but each must be submitted on a separate store visit.

The giveaway is part of a double-pronged effort to build store traffic. Part two, of course, is special spring pricing, including a “Hot Rides” themed coupon book being distributed to 22 million households this week offering discounts on a wide variety of automotive products. For a copy of the coupon specials or an online entry form for the Hot Rides Giveaway, visit the company’s website at www.cskauto.com.

CSK Auto Corporation is the parent company of CSK Auto, Inc., a specialty retailer of automotive parts and accessories, operating 1,332 stores in 22 states (as of April 22, 2007). CSK serves both the do-it-yourself and the do-it-for-me markets, operating one format under four brand names: Checker Auto Parts in Hawaii, Rocky Mountain, Southwestern, and Northern Plains states; Schuck's Auto Supply in the Pacific Northwest and Alaska; Kragen Auto Parts in California; and Murray’s Discount Auto Parts in the Midwest.