Honda of Pocatello Earns Honda's Top Dealership Award

POCATELLO, Idaho, April 23 -- American Honda Motor Co., has awarded Honda of Pocatello the 2006 Honda President's Award. This award is presented to the top 15 percent of Honda dealerships across the country that have achieved a rigorous set of objectives encompassing all areas of operations - customer service and satisfaction, facility operation, training and sales.

The President's Award is the highest honor bestowed on Honda dealerships. Annually, award criteria are modified to challenge dealerships to achieve new levels of customer satisfaction. Over 1,000 Honda automobile dealerships across the country participate in the program, with 170 earning this prestigious award for 2006. This is the first time that Honda of Pocatello has earned the President's Award.

"It took a team of dedicated professionals to achieve the objectives established for the 2006 President's Award," say Richard Colliver, executive vice president of American Honda. "We are proud to have Honda of Pocatello in the Honda family and we know our customers will benefit from working with this award-winning team."

"We're all so pleased to be recognized for the top quality service we give day in and day out. This award has reenergized us to continue providing unparalleled quality, value and service to all our customers in Southeast Idaho," said Dave Cooper, Honda of Pocatello General Manager.

Honda of Pocatello offers two fuel-efficient hybrid models - the Civic Hybrid and Accord Hybrid - in addition to the full line of Honda vehicle, including the Accord, Civic, Fit, Odyssey, Pilot, Element, Ridgeline, S2000, and the all-new CR-V.

About Lithia

Lithia Motors, Inc. is one of the largest full-service new vehicle retailers in the United States with 109 stores in 45 markets located in 15 states in the Western and Midwestern United States. Lithia offers 30 brands of new domestic and imported vehicles, all makes of used vehicles, service and parts, and finance/insurance. Internet sales are centralized at Lithia.com. Lithia had total revenues of $3.17 billion in 2006.

   Media Contact:
   Pat Liebler, Liebler!MacDonald, 248-233-8059, pat@liemac.com
   Dave Cooper, Lithia Motors, 208-237-0200, dcooper@lithia.com