2007 Auto Shanghai: BMW Debuts CS Concept - VIDEO STORY


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Shanghai - April 21, 2007: BMW Group unveiled the new BMW Concept CS during its press conference at the Auto Shanghai 2007. Dr. Norbert Reithofer, Chairman of the Board of Management of BMW AG, announced that the 2008 goal of delivering 1.4 million vehicles for all BMW’s brands (BMW, MINI and Rolls-Royce) will be reached a year in advance, in 2007.

BMW plans to increase the retail volume in Asia to 150,000 vehicles by next year. China is a very important market with a retail volume in the first quarter 2007 amounting to more than 10,100 vehicles, 34.2% more than the first quarter of last year. Over the last five years, the BMW brand alone has risen by more than 750 percent in Chinese Mainland.

The CS Concept

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In introducing the Concept CS, BMW is presenting the vision of a unique four-door car which combines the exclusivity of a genuine luxury Gran Turismo with the fascinating thrill of a high-performance sports car. This unique combination never seen before offers the perspective to enjoy sheer driving pleasure in a dimension quite unprecedented in the world of motoring. Indeed, the BMW Concept CS is a new definition of design culture.

Concentrating on powerful, expressive design, materials of the highest quality, and quality of finish in perfection, this unique new model offers a completely new understanding of premium quality. And within its interior, the BMW Concept CS combines stylish luxury with the most uncompromising ambience full of class and value.

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Through its design alone, the BMW Concept CS underlines the supreme skill and competence of the BMW brand in developing the most sporting and dynamic cars offering ample space for more than two occupants. The most spectacular rendition of this heritage at BMW is the BMW M5, which established a brand-new segment in the world of motoring more than two decades ago and is acknowledged to this day as the benchmark in high-performance saloon motoring.

Now the know-how BMW has acquired over the years and decades comes together with the worldwide fame of the company as a manufacturer of premium automobiles, the BMW Concept CS thus offering the best of both worlds.

BMW is using the skills and competence established over such a long time to combine the most fascinating highlights of sporting performance and sophisticated luxury in an unprecedented new concept. Hence, the BMW Concept CS impressively proves how the successful strategy of the sporting four-door may be carried over consistently into the luxury performance segment.

Exterior design: where qualities typical of BMW all come together.
More than any other saloon in the past, the BMW Concept CS bears out all the highlights of optimum performance through the design of its body alone. The low-slung, dynamically stretched silhouette, the long engine compartment lid and stylish lines and contours accentuating rear-wheel drive technology simply perfect for sports motoring, all set clear standards for supreme dynamics in a new dimension of out-standing vehicles. Through its supreme presence, stylish elegance, and challenging dynamism, the BMW Concept CS, in a nutshell, offers truly unique design language with highly individual aesthetic features never seen before.

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This explains precisely why all the elementary values of the BMW brand are concentrated in the BMW Concept CS, superior dynamics and sophisticated elegance all being borne out together through the authentic style and design of the car. Clearly, therefore, the BMW Concept CS is the pacemaker leading into a new category of values typical and characteristic of the BMW brand.

Design culture and dynamics of the highest standard.
Offering a synthesis of features unique to the BMW brand, the BMW Concept CS introduces new, tempting highlights in a particularly demanding segment of the market. This unique model combines the qualities of a luxury saloon and a high-performance sports car in one, raising this superiority to a new, unprecedented level. As a result, the BMW Concept CS adds an unparalleled touch of sporting dynamism to the conventional culture of a saloon, offering the driver and passengers the complete dynamic potential of such unique power on four full-sized single seats.

While the conventional saloon focuses primarily on driving comfort, the BMW Concept CS sends out a clear message of active, dynamic motoring. A message which reaches all the cars occupants, with the generous feeling of space in this four-door being supplemented by a sporting and low seating position enjoyed not only by the driver and front passenger, but also by the passengers at the rear on their own single seats. For this reason alone, the BMW Concept CS is, not least, the vision of a sports car for the ambitious driver offering the passengers the same experience of sporting performance and luxurious pleasure.

Individual style meets exclusive class.
The innovative, unique driving experience offered by the BMW Concept CS is appropriately reflected by all the cars interior features, the design of the interior and the various technical innovations interacting perfectly with one another. The ambience of the interior is indeed just as unique as the character and body design of this one-off sporting four-seater, offering all the occupants a brand-new experience of aesthetic style and design. And it almost goes without saying that within the car the occupants enjoy such unique exclusivity in particular style on four single seats.

The innovative design and finish of both the surfaces and controls is further accentuated by the use of top-quality materials and quality of finish enhanced to perfection. Unnecessary opulence is replaced by highly focused luxury, together with an exemplary standard of detail and elegance. The precision that has gone into the development and production of all components is obvious at very first sight, clearly expressing BMWs dedication to supreme performance in every respect.

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