Toyota Advances Partnership With Automotive Specialty-Equipment Market

Automaker Named Vehicle Manufacturer of the 2007 SEMA Show

DIAMOND BAR, Calif., April 17 -- As a long-time partner in the automotive specialty-equipment industry, Toyota Motor Sales, Inc. is deepening its support for the market by participating as the Vehicle Manufacturer of the 2007 SEMA Show. This will mark the first time the automaker will serve as the Vehicle Manufacturer of the Show.

"SEMA members and the automotive specialty-equipment industry have benefited immensely from Toyota's long-time support," said Carl Sheffer, SEMA vice president of OEM relations. "By serving as the Vehicle Manufacturer of the 2007 SEMA Show, Toyota is reinforcing and strengthening what it has been doing for years. They are solidifying an already-existing partnership."

In addition to exhibiting at the SEMA Show, Toyota supports SEMA's project vehicle program with SEMA members, provides SEMA members with hands-on early access to vehicles, and takes part in the association's OEM roundtable program. Also, Scion, a marque of Toyota Motor Sales, Inc., allows access to confidential technical data through the SEMA Tech Transfer Program.

Over the course of the last four decades, SEMA has enjoyed an expanded association with the world's automakers. In fact, more OEMs than ever are expected to join Toyota at the 2007 SEMA Show, where they will amaze the industry with dazzling displays and tricked-out vehicles.

"We are looking forward to having Toyota join us in such an integral role at the 2007 SEMA Show," said Sheffer. "It is exciting to have a new Vehicle Manufacturer of the Show."

The 2007 SEMA Show takes place October 30-November 2, at the Las Vegas Convention Center in Las Vegas, Nevada. The show, open exclusively to automotive professionals, is the premier automotive specialty products trade show in the world. Details about and registration for the 2007 SEMA Show are available at www.semashow.com.

SEMA, the Specialty Equipment Market Association founded in 1963, represents the $34 billion specialty automotive industry of 6,817 member-companies. It is the authoritative source for research, data, trends and market growth information for automakers and the specialty autoparts industry. The industry provides appearance, performance, comfort, convenience and technology products for passenger and recreational vehicles. For more information contact SEMA at 1575 S. Valley Vista Dr., Diamond Bar, CA 91765: call 909/396-0289; or visit www.sema.org and www.enjoythedrive.com.