American Honda 2007 March Sales Increase to New Record

Car Sales Break Decade Old Record

TORRANCE, Calif., April 3 -- American Honda Motor Co., Inc., posted the third-best month in history with record March sales of 143,392 Honda and Acura vehicles, a 7.3 percent daily selling rate* increase compared to March, 2006, the company reported today.

March also saw record American Honda sales in both car and light-truck segments with car sales surpassing the March 1996 record of 80,117. Year-to- date American Honda total vehicle sales of 354,208 increased 3.3 percent. "We are on track for another record year in 2007," said Dick Colliver, executive vice president of American Honda. "The continued sales success of Honda light trucks and cars in this period of ever-increasing fuel prices shows the high consumer awareness of our excellent fuel economy across the entire product line."

The Honda Division posted its best ever March with sales of 126,406 cars and light trucks, an increase of 9.5 percent over year-ago results. Record March Accord sales of 36,506 reflect an 18.8-percent increase.

CR-V sales of 19,658 rose 49.2 percent, helping the division post record March sales of 55,550 trucks, up 2.8 percent over year-ago results. The Pilot also posted record-March sales of 14,339, an increase of 6.6 percent over March 2006.

Honda sold a total of 3,199 hybrid vehicles, including 2,813 Civic Hybrids and 385 Accord Hybrids, a combined increase of 6.7 percent over year-ago results.

The Acura Division posted strong March sales of 16,986, with record combined light truck sales of the completely redesigned and all new RDX SUVs. The TL luxury performance sedan was Acura's best-selling model with March sales of 5,769 while the TSX posted near-record sales of 3,232.

  *  Daily selling rate based on 28 selling days in March 2007 and 27
     selling days in March 2006

  Consumer information is available at www.honda.com and www.acura.com.

                       American Honda Vehicle Sales For March 2007

                          Month-to-Date              Year-to-Date
                    March     March    DSR**   March    March    DSR**
                     2007      2006   % Chg.   2007     2006    % Chg.
  American Honda
   Total           143,392   128,806    7.3%  354,208   333,844    3.3%
    Total Car
     Sales          80,633    72,020    8.0%  194,550   189,803   -0.2%
    Total Truck
     Sales          62,759    56,786    6.6%  159,658   144,041    8.0%
     Honda Total
      Car Sales     70,856    59,178   15.5%  170,413   156,985    5.7%
     Honda Total
      Truck Sales   55,550    52,104    2.8%  140,134   131,208    4.0%
     Acura Total
      Car Sales      9,777    12,842  -26.6%   24,137    32,818  -28.4%
     Acura Total
      Truck Sales    7,209     4,682   48.5%   19,524    12,833   48.2%
  Domestic Car
   Sales *          65,194    57,709    8.9%  152,844   157,957   -5.8%
    Honda Division  59,425    50,942   12.5%  139,140   141,153   -4.0%
    Acura Division   5,769     6,767  -17.8%   13,704    16,804  -20.6%
  Domestic Truck
   Sales *          43,734    44,081   -4.3%  112,719   111,690   -1.7%
    Honda Division  36,525    39,399  -10.6%   93,195    98,857   -8.2%
    Acura Division   7,209     4,682   48.5%   19,524    12,833   48.2%
  Import Car Sales  15,439    14,311    4.0%   41,706    31,846   27.6%
    Honda Division  11,431     8,236   33.8%   31,273    15,832   92.4%
    Acura Division   4,008     6,075  -36.4%   10,433    16,014  -36.5%
  Import Truck
   Sales            19,025    12,705   44.4%   46,939    32,351   41.3%
    Honda Division  19,025    12,705   44.4%   46,939    32,351   41.3%

  MODEL BREAKOUTS BY DIVISION
  Honda Division
   Total           126,406   111,282    9.5%  310,547   288,193    5.0%
    Fit              4,235         0            8,837         0
  Accord *          36,506    29,623   18.8%   92,590    76,954   17.2%
    Memo: Accord
          Hybrid       385       581  -36.1%      945     1,715  -46.3%
  Civic *           29,721    28,969   -1.1%   68,140    78,479  -15.4%
    Memo: Civic
          Hybrid     2,813     2,232   21.5%    6,520     7,177  -11.5%
  S2000                393       507  -25.3%      845     1,342  -38.7%
  Insight                1        79  -98.8%        1       210  -99.5%
  FCX                    0         0                0         0
  Odyssey *         13,805    16,529  -19.5%   37,346    39,204   -7.2%
  Pilot *           14,339    12,966    6.6%   34,081    33,866   -2.0%
  CR-V *            19,658    12,705   49.2%   47,572    32,351   43.2%
  Element *          3,741     4,560  -20.9%   10,126    12,144  -18.8%
  Ridgeline          4,007     5,344  -27.7%   11,009    13,643  -21.4%
  Acura Division
   Total            16,986    17,524   -6.5%   43,661    45,651   -6.8%
  RSX                   57     1,591  -96.5%      257     4,150  -94.0%
  TL *               5,769     6,767  -17.8%   13,704    16,804  -20.6%
  TSX                3,232     3,355   -7.1%    8,629     9,233   -9.0%
  RL                   719     1,117  -37.9%    1,547     2,602  -42.1%
  NSX                    0        12                0        29
  MDX *              4,785     4,682   -1.5%   13,268    12,833    0.7%
  RDX*               2,424         0            6,256         0
  Selling Days          28        27               77        75

  *  Honda and Acura vehicles are made of domestic and global sourced parts.
  ** Daily Selling Rate

NOTE TO EDITORS: For more information and downloadable high-resolution images of Honda and Acura vehicles, please visit www.hondanews.com or www.acuranews.com.