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China Premium Lifestyle Management Visit the Geneva Motor Show

HONG KONG--Chairman and CEO of China Premium Lifestyle Enterprise, Inc. (OTCBB:CPMM), Mr. Richard Lee Man Fai, together with COO Herbert Adamczyk, visited the Geneva Motor Show today and met with senior officials from Ferrari, Maserati and Alfa Romeo. Mr. Lee and Mr. Adamczyk spent time on each manufacturers stand and were invited by the CEO of Maserati, Mr. Roberto Ronchi, to the unveiling of the Companys new two-door luxury sports car, the GranTurismo.

Styled by legendary Italian design studio, Pininfarina, the new GranTurismo is based on Maseratis extremely successful Quattroporte executive saloon car. The new GranTurismo is simply stunning! said Mr. Lee after the launch ceremony. This is another masterpiece by Maserati and Pininfarina and we are confident that the car will be extremely well received in China, Hong Kong and Macau. It has been designed to compete in the fast growing Sports Coupe segment of the market which is now dominated by European brands such as BMW, Mercedes-Benz and Porsche and will also find appeal with those people who appreciate the style, quality and beauty of the Quattroporte but prefer to drive a more overtly sporting car. Mr. Lee concluded, We have already started to receive orders for the GranTurismo and expect to deliver the first vehicles to clients in the autumn.

Mr. Lee and Mr. Adamczyk then spent time discussing commercial matters with the senior officials of Maserati and Alfa Romeo before attending an importers dinner hosted by Ferrari.

China Premium Lifestyle Enterprise, through its 49%-owned entity, has established itself as a leading Ferrari and Maserati distributor and dealer in Hong Kong and China, respectively, having been affiliated with Ferrari and Maserati since 1992 and 1994 respectively. The company is expanding its offerings to include other luxury goods from around the world, which it markets to its already established base of wealthy Chinese individuals.

The Private Securities Litigation Reform Act of 1995 provides a safe harbor for forward-looking statements made on behalf of the Company and its subsidiaries. All such forward-looking statements are, by necessity, only estimates of future results and actual results achieved by the Company may differ materially from these statements due to a number of factors. Any forward-looking statements speak only as of the date made. Statements made in this release that are not purely historical are forward-looking statements, beliefs, plans, expectations or intentions regarding the future. Risk factors that may cause results to differ from projections include, without limitation, loss of suppliers, loss of customers, inadequate capital, competition, loss of key executives, declining prices, and other economic factors. The Company assumes no obligations to update these forward-looking statements to reflect actual results, changes in assumptions or changes in other factors affecting such statements. Investors should independently investigate and fully understand all risks before making investment decisions.